Asia Pacific is the world’s biggest and fastest growing consumer market, presenting a strong opportunity for products and services expansion. Today’s local giants have perfected the art of launching and learning, going to market with products that they believe have a high probability of success, and then acting rapidly to improve, optimise, or simply withdraw and replace them.
But with increasingly cluttered categories, Asian brands can no longer launch and expect success. The changing market environment will require a more informed approach to innovation. Download TNS's latest report on innovation in Asia Pacific to find out more about how to best approach innovation in the ever-evolving landscape of Asia Pacific.