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Scottish Market (UK)

Consumers in Scotland often have very different behaviours and needs than are evident across the wider British population. With our experience and expertise, built up over almost 40 years as the leading agency in the Scottish market, TNS can provide real insight and understanding on Scottish opinions and attitudes.

We have an impressive portfolio of clients from both the public and private sectors and across all the important sectors of the Scottish economy who value the TNS’ offer which combines a detailed understanding of the Scottish market and consumers with the latest thinking and developments in market research and the delivery of insights.

Our team of around 20 researchers based in the Edinburgh office are supported by a range of specialist expertise and resources within TNS UK in the areas of branding and communications, new product development and innovation, retail and shopper and political and social opinions.

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Scottish Polling (UK)

TNS BMRB (formerly System Three) has a long track record monitoring Scottish political opinion stretching back to the 1970s, covering issues such as Holyrood and Westminster voting intentions and the Scottish constitution. TNS BMRB is a member of the British Polling Council (BPC) and abides by its rules. We also operate within the Code of Conduct of the Market Research Society (MRS).

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Secondary research

TNS has a business dedicated to Business Intelligence, enabling clients in over 80 countries to make commercial decisions based on reliable, in-depth, global information tailored to their specific needs.

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TNS Shopper understands that happy shoppers spend more – and leverages this principle to help you grow brand and category sales.

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Shopper Decisions

By distinguishing between the needs of ‘Decided’ and ‘Open’ shoppers, Shopper Decision informs effective in-store messaging and shelf layout to help you reduce search time, and increase sales.

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Shopper Dimensions

Shopper Dimensions interrogates shopper missions and consumption occasions to define the category shopping landscape and ensure you place the right products on the right shelves.

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Shopper insights

TNS Retail & Shopper understands that happy shoppers spend more – and leverages this principle to help you grow brand and category sales.

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Shopper Tester

Shopper Tester uses full-shelf, virtual reality environments to understand genuine shopper behaviour in-store, and reveal how planned changes to pack, shelf layout or POSM will perform.

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With socialTRI*M we help you make sense of the wide-ranging conversations your customers are having on social media, and marry this with survey data to help you make the decisions that will build profitable customer relationships.

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SuperClinic is our qualitative concept refinement tool. It uses a structured and iterative process to transform ideas with potential into sharpened, streamlined concepts that are ready for testing.

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