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TNS reveals ten trends that are set to shake up the technology sector in China

Shanghai, 16 December 2014 – TNS today revealed the ten trends that are set to disrupt the technology landscape in China and beyond over the next five years. TNS has identified these trends based on ‘World of Convergence’, an extensive...

December 2014

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Marketing that connects

The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the...

November 2015 | Connected Life

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Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (for...

November 2015

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Marketing that connects

The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the...

November 2015 | Connected Life

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The Innovation Game in Asia Pacific

Asia Pacific is the world’s biggest and fastest growing consumer market, presenting a strong opportunity for products and services expansion. Today’s local giants have perfected the art of launching and learning, going to market with products that...

October 2015 | IPD

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What is keeping marketers in Asia Pacific up at night?

In a rapidly evolving, digitally driven world, how do marketers really feel about new platforms, new data sources and new expectations of their role? We know that marketers are under increasing pressure to make more complicated decisions, and to do...

September 2015

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...

September 2015 | Qualitative , Cultural insight , Podcast

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...

September 2015 | Qualitative , Cultural insight , Podcast

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...

September 2015 | Qualitative , Cultural insight , Podcast

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How important is participation?

SINGAPORE, Sept 9, 2015 – In recent years, brands have been falling over themselves trying to get consumers to participate in online and social media campaigns. But just because technology creates new avenues and opportunities for consumers to...

September 2015

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The Future of Shopping in Asia Pacific

How will people be shopping a decade from now? What services will they be demanding and what technologies will they expect? Most importantly, what strategies do brands need to be adopting now in order to survive in the future? Retail in 2025 will...

August 2015

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Here’s to your health!

Businesses looking to grow by quenching consumers’ thirst face a unique set of challenges; understanding where the investment should occur is a great place to start. The vital insight to success isn’t which categories generate the most sales; it’s...

July 2015 | IPD

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Talent Gap Report

Business has been booming in the Middle East over the past 10 years, particularly in the United Arab Emirates, Saudi Arabia and Qatar. With this exponential growth comes an ever-increasing demand for talent. However, finding the right people with...

June 2015

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Making me.gov happen

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we explore the...

June 2015 | Political & Social , Digital

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s...

June 2015 | Cultural insight , Podcast , Qualitative

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How brands can position themselves to appeal to Argentinians

Argentina is a market ripe for disruption; a diverse society with an appetite for global brands. And yet immediate challenges around inflation and the economy have led to several such brands abandoning the market altogether. In this feature, we...

June 2015 | Argentina , New markets

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media

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Bridging the divide between brand and shopper marketing

Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it. And yet time and time again brands see their hard-won place in consumer hearts and minds...

June 2015 | Shopper , Connected Shopper Journey

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s...

June 2015 | Cultural insight , Podcast , Qualitative

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The Ideal Man: The challenge of national cultures for global brands

Why is a set of perfect white teeth such an imperative for Americans? Why are Chinese men so slow to trust each other? Why did the Italians re-elect Berlusconi so many times? These questions are hugely important to global brands, because in today’s...

June 2015 | Cultural insight , Qualitative

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How brands can position themselves to appeal to Argentinians

Argentina is a market ripe for disruption; a diverse society with an appetite for global brands. And yet immediate challenges around inflation and the economy have led to several such brands abandoning the market altogether. In this feature, we...

June 2015 | Argentina , New markets

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media

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Making me.gov happen

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we explore the...

June 2015 | Political & Social , Digital

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s...

June 2015 | Cultural insight , Podcast , Qualitative

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The Ideal Man: The challenge of national cultures for global brands

Why is a set of perfect white teeth such an imperative for Americans? Why are Chinese men so slow to trust each other? Why did the Italians re-elect Berlusconi so many times? These questions are hugely important to global brands, because in today’s...

June 2015 | Cultural insight , Qualitative

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media

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Bridging the divide between brand and shopper marketing

Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it. And yet time and time again brands see their hard-won place in consumer hearts and minds...

June 2015 | Shopper , Connected Shopper Journey

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The Trouble with Innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

June 2015 | Innovation & Product Development , Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The Trouble with Innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

June 2015 | Innovation & Product Development , Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The Trouble with Innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

June 2015 | Innovation & Product Development , Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The Trouble with Innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

June 2015 | Innovation & Product Development , Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

Related articles thumbnail

The Trouble with Innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

June 2015 | Innovation & Product Development , Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

Related articles thumbnail

The Trouble with Innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

June 2015 | Innovation & Product Development , Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

Related articles thumbnail

The Trouble with Innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

June 2015 | Innovation & Product Development , Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

Related articles thumbnail

The Trouble with Innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

June 2015 | Innovation & Product Development , Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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Snack growth made simple

Brands and retailers are forever on the hunt for opportunities that will deliver bottom-line growth. They know that in many categories, growth is becoming increasingly challenging. Success in the snacks category is especially no longer guaranteed —...

June 2015

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Marketers: the future is ready for you now

Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques between...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Marketers: the future is ready for you now

Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques between...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Marketers: the future is ready for you now

Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques between...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Marketers: the future is ready for you now

Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques between...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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Taking control of your emotions

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope , Brand & Communication

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Getting to know the giant of Africa

One in every four Africans is a Nigerian – and with their economy recently overtaking South Africa’s to become the continent’s largest, the “giant of Africa” represents a vast opportunity for brands. However, Nigeria demands an approach that...

April 2015 | Nigeria , New markets

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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Taking control of your emotions

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope , Brand & Communication

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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Getting to know the giant of Africa

One in every four Africans is a Nigerian – and with their economy recently overtaking South Africa’s to become the continent’s largest, the “giant of Africa” represents a vast opportunity for brands. However, Nigeria demands an approach that...

April 2015 | Nigeria , New markets

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Bridging the gap (Seeing through BoP eyes)

If they are to guide brand strategies amongst Base of the Pyramid (BoP) consumers, researchers must learn to operate without the shared assumptions on which communication typically relies. In this feature, we explore how the absence of such common...

March 2015 | Cultural insight

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Sua campanha digital falhou?

Nem o melhor anúncio do mundo vai entregar os resultados, se não puder alcançar as pessoas propensas a comprar seu produto. Uma abordagem focada no futuro, para a identificação de audiência receptiva está produzindo resultados, onde a segmentação...

March 2015

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Challenger brands must capitalise on post-protest Thailand

As consumer confidence returns following the end of a military coup, western brands face renewed competition from local challengers for a share of Southeast Asia’s second-largest economy. We reveal the strategies that can unlock growth by aligning...

February 2015 | Thailand

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Your digital campaign fell flat. Now what?

The best product in the world, with the best ad in the world, won’t sell as expected if that ad isn’t seen by a receptive audience. As traditional approaches to targeting struggle to cope with a changing media landscape, we reveal how a future-...

February 2015 | Digital

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The paradox of protocols

The global research programmes that deliver the best value are not the most standardised – and they are not usually the most elaborate. TNS’s experience of working with global research programmes shows how brands can create strong, flexible...

December 2014

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Market in focus: Mexico

Jorge Vargas, CEO of TNS Mexico, reveals a market where indigenous and Catholic traditions mix with a rapidly growing economy, an assertive younger generation and new challenges and opportunities: The rapid-growth characteristics that have earned...

December 2014 | Mexico , New markets

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Market in focus: Mexico

Jorge Vargas, CEO of TNS Mexico, reveals a market where indigenous and Catholic traditions mix with a rapidly growing economy, an assertive younger generation and new challenges and opportunities: The rapid-growth characteristics that have earned...

December 2014 | Mexico , New markets

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The other side of the story

Brands are obsessed with the art of telling stories. However, only by unearthing deeper narratives within their audience’s minds can they tell original tales that connect on a deeper level. The fact is though, that many brands are too busy telling...

December 2014 | ThinkTank

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Digital , Connected Life , Qualitative , Technology enabled research

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Digital , Connected Life , Qualitative , Technology enabled research

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Digital , Connected Life , Qualitative , Technology enabled research

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Digital , Connected Life , Qualitative , Technology enabled research

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Why brands need to know their situational equity

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better. If brand equity is the marketing equivalent of Robert Brown’s famous pollen grain, then...

December 2014 | Brand & Communication , Situational Equity , Mobile

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Why brands need to know their situational equity

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better. If brand equity is the marketing equivalent of Robert Brown’s famous pollen grain, then...

December 2014 | Brand & Communication , Situational Equity , Mobile

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Why brands need to know their situational equity

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better. If brand equity is the marketing equivalent of Robert Brown’s famous pollen grain, then...

December 2014 | Brand & Communication , Situational Equity , Mobile

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Face-to-face 2.0

Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them. We report from the frontline on how tablet devices and digital data collection are transforming the potential of fieldwork at TNS:...

November 2014 | Research methods , Mobile

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Face-to-face 2.0

Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them. We report from the frontline on how tablet devices and digital data collection are transforming the potential of fieldwork at TNS:...

November 2014 | Research methods , Mobile

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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The empire strikes back: resilient Turkey rises again

Long seen as a bridge between Asia and Europe, Turkey is itself bridging the gap between demographic potential and robust, resilient growth. With a growing line of globally recognised brands, established digital infrastructure and a youthful...

October 2014 | Turkey

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Traditional Trade’s gatekeepers

Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers and influencing their decisions: The...

October 2014 | Shopper , New markets

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Traditional Trade’s gatekeepers

Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers and influencing their decisions: The...

October 2014 | Shopper , New markets

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A verdade sobre celulares e compras

Um estudo realizado pela TNS prova que aplicativos para celulares não estão atrapalhando as compras de nenhuma forma, como sugerem os números de uma pesquisa feita anteriormente. 

September 2014

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

Related articles thumbnail

The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

Related articles thumbnail

The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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What could politics learn from brands?

Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding. In this feature, we reveal the techniques honed in consumer...

September 2014 | Political & Social

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Time to set the connected car free

The connected car has plenty of passengers eager to come along for the ride: safety campaigners, environmentalists, insurance campaigners, car rental companies and motorists themselves, all have ambitious plans for the technology. But despite its...

August 2014 | Automotive

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On trade, tea and TVs: the key to Myanmar’s consumer market

Consumer brands have rushed into Myanmar since it threw open its market gates, eager to promote their products to this exciting new demographic, but unsure about a culture that has remained isolated from the world for so long. In this feature we...

August 2014 | New markets

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

Related articles thumbnail

Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

Related articles thumbnail

Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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It’s time to meet the new Cambodia

  Cambodia offers global brand some of the most exciting growth opportunities in Asia – provided they can adapt their positions to a patriotic and forward-thinking culture. In this feature we reveal the characteristics that add up to a bright future...

July 2014 | Cambodia , APAC , New markets

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It’s time to meet the new Cambodia

  Cambodia offers global brand some of the most exciting growth opportunities in Asia – provided they can adapt their positions to a patriotic and forward-thinking culture. In this feature we reveal the characteristics that add up to a bright future...

July 2014 | Cambodia , APAC , New markets

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It’s time to meet the new Cambodia

  Cambodia offers global brand some of the most exciting growth opportunities in Asia – provided they can adapt their positions to a patriotic and forward-thinking culture. In this feature we reveal the characteristics that add up to a bright future...

July 2014 | Cambodia , APAC , New markets

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

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Selling to the converted?

The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does. In this feature, we explain how many apparently successful ads only deliver significant engagement amongst consumers who would...

May 2014 | Brand & Communication , AdEval

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

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Selling to the converted?

The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does. In this feature, we explain how many apparently successful ads only deliver significant engagement amongst consumers who would...

May 2014 | Brand & Communication , AdEval

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The 6 characteristics that give emerging giants an edge

Giant companies from rapid-growth economies are transforming the make-up of global business. They are doing so through decisive corporate cultures, in-depth market understanding and a precision approach to identifying and acting upon opportunities....

May 2014 | Brand & Communication , Emerging Markets

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The 6 characteristics that give emerging giants an edge

Giant companies from rapid-growth economies are transforming the make-up of global business. They are doing so through decisive corporate cultures, in-depth market understanding and a precision approach to identifying and acting upon opportunities....

May 2014 | Brand & Communication , Emerging Markets

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May I have your attention please?

It sounds like a simple question, but recent advances in neuroscience prove just how complex a challenge gaining and holding attention can be. In this feature, we explore how external stimuli, memories and priorities intersect to decide where...

April 2014 | Brand & Communication

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Why simply the best isn’t always right

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business. In today’s highly competitive environment, it is essential to understand which customer...

April 2014 | Customer Strategies , TRI*M , Loyalty and new spend , Finance

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The marketer’s guide to Indonesia

A young, literate workforce and one of the fastest-growing middle-class populations in the world have helped to earn Indonesia membership of the MINT group of most-promising economies. Western tastes and familiar media channels appear to make this...

April 2014 | Indonesia

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Why simply the best isn’t always right

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business. In today’s highly competitive environment, it is essential to understand which customer...

April 2014 | Customer Strategies , TRI*M , Loyalty and new spend , Finance

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Why simply the best isn’t always right

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business. In today’s highly competitive environment, it is essential to understand which customer...

April 2014 | Customer Strategies , TRI*M , Loyalty and new spend , Finance

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Why simply the best isn’t always right

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business. In today’s highly competitive environment, it is essential to understand which customer...

April 2014 | Customer Strategies , TRI*M , Loyalty and new spend , Finance

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Automotive insights: The luxe edition

In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to...

April 2014 | Automotive

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Time for Big Metaphor

As the future of quantitative research is defined by Big Data, the future of qualitative study should be organised around Big Metaphor: a form of psychological understanding that it is uniquely qualified to provide. Metaphors communicate meaning,...

March 2014 | People and expertise

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Behavioural economics: the complete picture?

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics, which reveals a previously hidden landscape of unconscious and contextual influences on our behaviour. Behavioural economics insights...

February 2014 | Behaviour change , Behavioural Economics

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Behavioural economics: the complete picture?

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics, which reveals a previously hidden landscape of unconscious and contextual influences on our behaviour. Behavioural economics insights...

February 2014 | Behaviour change , Behavioural Economics

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Laying the foundations in Cameroon - the gateway to Middle Africa

Middle Africa – comprising Cameroon, Chad, Central African Republic and now South Sudan – is one of the most neglected regions of the world by many global brands. However, those who dismiss the region wholesale may be missing a trick in Cameroon...

February 2014 | Cameroon , Africa

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Laying the foundations in Cameroon - the gateway to Middle Africa

Middle Africa – comprising Cameroon, Chad, Central African Republic and now South Sudan – is one of the most neglected regions of the world by many global brands. However, those who dismiss the region wholesale may be missing a trick in Cameroon...

February 2014 | Cameroon , Africa

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy

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I eat therefore I am

23 million members of the Chinese population will have money to spend on indulging themselves for the first time this year – and the vast majority of this newly disposable income will be spent on enjoying new types and new quantities of food and...

February 2014 | Brand & Communication

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The secret life of the brain

The human brain has developed a hugely efficient way of getting us through life, but its management style means that we are often unaware of why we act the way we do. In this feature, we reveal the secret decision-making systems controlling our...

December 2013 | Brand & Communication

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Making memories

We think of memories as wistful nostalgia – looking back at the past with joy or regret. In fact, memories exist to help us make decisions. And by understanding how they do it, marketers can gain a powerful competitive edge. In this feature we...

December 2013 | Brand & Communication

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The value of context

Behavioural intention, such as going to the gym, losing weight and staying healthy, does not always translate into actual behaviour; and strong, personal brand preferences do not always translate into actual brand choices. Qualitative research...

December 2013 | Qualitative , Behaviour change

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The value of context

Behavioural intention, such as going to the gym, losing weight and staying healthy, does not always translate into actual behaviour; and strong, personal brand preferences do not always translate into actual brand choices. Qualitative research...

December 2013 | Qualitative , Behaviour change

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Mind and the Machine

Big data is immense, fast and mind-bendingly varied – but researchers must remember that it can no more speak for itself than the smaller sort. If we retreat behind number-crunching technologies and leave no room for human intuition in Big Data...

December 2013 | Big Data , Brand & Communication

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Mind and the Machine

Big data is immense, fast and mind-bendingly varied – but researchers must remember that it can no more speak for itself than the smaller sort. If we retreat behind number-crunching technologies and leave no room for human intuition in Big Data...

December 2013 | Big Data , Brand & Communication

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend
Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers
Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers
Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers
Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers

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Integrated attention planning

When it comes to capturing an audience’s attention, brands have more channels available than ever. But this will do them little good if they fail to adapt to the different ways in which human attention works on each. The most effective campaigns are...

September 2013

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Shorter, more predictive surveys

Why are brand tracking surveys struggling to predict accurately what respondents will do? Why do the metrics they provide show so little movement? And what can we do about it? In this feature, we reveal the ‘three Rs’ that have transformed tracking...

August 2013 | Research methods , Brand tracking

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Shorter, more predictive surveys

Why are brand tracking surveys struggling to predict accurately what respondents will do? Why do the metrics they provide show so little movement? And what can we do about it? In this feature, we reveal the ‘three Rs’ that have transformed tracking...

August 2013 | Research methods , Brand tracking

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Breaking the habit code

“Most of the time, what we do, is what we do most of the time”: it’s a statement that captures one of the great truisms of human behaviour, and also one of the great challenges for marketers. Up to 45 per cent of our behaviour appears to be habitual...

August 2013 | Brand & Communication

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Blessing in disguise

Mobile has been cast as the villain in retailers’ showrooming nightmares – but Mobile Life research suggests it could actually prove a solution to their problems. Showrooming has never been dependent on a mobile phone – and the majority of...

May 2013 | Showrooming , Mobile

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Blessing in disguise

Mobile has been cast as the villain in retailers’ showrooming nightmares – but Mobile Life research suggests it could actually prove a solution to their problems. Showrooming has never been dependent on a mobile phone – and the majority of...

May 2013 | Showrooming , Mobile

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You can’t always get what you want

Marketers and researchers alike have long known that people don’t always make the choices they say they would like to. But one of the most startling findings of TNS’s Commitment Economy study is just how often this happens. In fact, on 42 per cent...

April 2013 | The Commitment Economy , Brand & Communication

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You can’t always get what you want

Marketers and researchers alike have long known that people don’t always make the choices they say they would like to. But one of the most startling findings of TNS’s Commitment Economy study is just how often this happens. In fact, on 42 per cent...

April 2013 | The Commitment Economy , Brand & Communication

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation

Latest press releases & events

Millennials spend one day every week on their phones - how can brands deal with the digital divide?

Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course of a...

November 2015
Millennials spend one day every week on their phones - how can brands deal with the digital divide?

Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course of a...

November 2015
TNS appoints new Head of Customer Strategies for the Americas region

New York: November 4th, 2015 - Global research consultancy TNS has appointed Howard Lax as Head of Customer Strategies for the Americas region. In this role, Howard will lead the further expansion of TNS’s Customer Strategies practice area, working...

November 2015
TNS and Aftab Associates Affiliation

Following discussions between Aftab Associates and TNS, a decision was reached earlier this week to re-assign the affiliation agreement between the two businesses to MRB Pakistan (formerly Oasis Insights) which will represent TNS in this key growth...

November 2015
The Diwali Effect

  Diwali promises to be a time of intensive sales promotion activity in India. Advertisers will vie for the gifting budgets of both individuals and organisations as the festival of lights provides a prime opportunity to capitalise on heavy trade...

November 2015
The new social frontier: Instant messaging usage jumps 12% as more people opt for closed platforms

New report shows 55% of global internet users are on instant messaging (IM) every day    While Facebook remains the firm favourite across digital platforms, WeChat and WhatsApp are rising up the ranks IM offers significant opportunities for brands...

October 2015
社交新前线:即时通讯使用率飙升12%,越来越多的人选择封闭平台

新报告显示55%的全球互联网用户每天都使用即时通讯(IM) 在各种数字化平台中, 脸书(Facebook)仍是人们的最爱,但微信和WhatsApp的排名正迅速攀升 即时通讯(IM)为那些已成功转移到内容模式的品牌提供了巨大机会   2015年10月8日, 中国- 在过去一年中,即时通讯(IM)的人气飙升,每天都使用这类平台的人数比例上升了12%,越来越多的人选择封闭通讯平台,如微信,WhatsApp、脸书(Facebook)的Messenger和Viber。   目前,...

October 2015
The new social frontier: Instant messaging usage jumps 12% as more people opt for closed platforms

The new social frontier: Instant messaging usage jumps 12% as more people opt for closed platforms New report shows 55% of global internet users are on instant messaging (IM) every day The US still lags the ‘mobile-first’ markets with 35% of US...

October 2015
The new social frontier: Instant messaging usage jumps 12% as more people opt for closed platforms

New report shows 55% of global internet users are on instant messaging (IM) every day    While Facebook remains the firm favourite across digital platforms, WeChat and WhatsApp are rising up the ranks IM offers significant opportunities for brands...

October 2015
The new social frontier: Instant messaging usage jumps 12% globally as more people opt for closed platforms

New report shows 55% of global internet users and 61% of those in Asia Pacific (APAC) are on instant messaging (IM) every day  While Facebook remains the firm favourite across digital platforms globally, WeChat and WhatsApp are rising up the ranks...

October 2015
TNS appoint Anne Rayner to Global Head of Communications Research

London: 29 September - Global research consultancy TNS today announced the appointment of Anne Rayner as Global Head of Communications Research.  In her new role based in Sydney, Anne will be responsible for developing and implementing the firm’s...

September 2015
Get Real! TNS unveils missed opportunities for food and beverage brands in reaching Millennials.

New York: September 28th, 2015 - Global research consultancy TNS revealed today the top ten food and beverage categories that show the most growth potential among U.S. Millennials and Teens (ages 13-35).  The rankings were identified using Growth...

September 2015
消费者参与 :狂热过后,我们一起探索如何驱动品牌发展——中国

2015年9月25日, 中国 – 近年来,各个品牌都卖力地使尽浑身解数,吸引客户参与到他们在线或者社交媒体的活动中。但是,仅仅因为科技为客户参与品牌在线活动创造出的新舞台和新机遇,并不能表明人们真实想要参与其中的意愿。   在一个名为“消费者参与 :狂热过后,我们一起探索如何驱动品牌发展”的报告中,智威汤逊和TNS 提出,人们对于消费者参与(这是市场营销中经常被使用的一个热词)的狂热关注,是基于对消费者参与品牌在线活动的兴趣水平的错误假设之上的。很多营销人员将参与度看成是最终目的,...

September 2015
Push beyond the hype around consumer participation - China

China, Sept 25, 2015 – In recent years, brands have been falling over themselves trying to get consumers to participate in online and social media campaigns.   But just because technology creates new avenues and opportunities for consumers to...

September 2015
TNS survey finds cable providers gaining share of telecommunication services for large businesses; Incumbent providers at greatest risk.

New York: September 17, 2015 – Following years of success serving the small business telecommunication market, traditional cable television providers have made significant gains in providing wired voice and data services to companies in the large...

September 2015
面对海量的实时数据, 品牌何去何从?

面对海量的实时数据, 品牌何去何从? 83%的市场营销专业人士认为他们的品牌在数字化平台上应该更加活跃 然而, 65%的市场营销专业人士都无法整合多个数据源—— 如社交媒体、博客、网站访问数据和搜索数据,这使他们无法确定采取什么行动 在大数据时代,您的品牌也面临同样的问题吗? 品牌现在拥有的可供利用的数据量是空前巨大的。然而,来自TNS的最新研究显示,很多品牌都未能利用这些信息来帮助自己做出明智的决策。TNS的“市场监测研究(Marketing Monitor)”...

August 2015
Brands in China overwhelmed by real-time data

83% believe their brands should be more active on digital platforms Yet 65% are unable to integrate multiple data sources – such as social media, blogs, website traffic and search data - leaving them unsure what action to take In the big data era,...

August 2015
Businesses in Asia Pacific overwhelmed by real-time data

79% believe their brands should be more active on digital platforms Yet 70% are unable to integrate multiple data sources – such as social media, blogs, website traffic and search data - leaving them unsure what action to take    18 August 2015 –...

August 2015
We enjoy collaborating to bring you the best mix of expertise

We are driven by academic thinking and collaborate within our global TNS, Kantar and WPP networks, and with external foreign and local academic institutions and thought leaders to create the most in- depth and holistic research approaches and...

August 2015
We are strongly committed to local research capacity building

This is reflected in our large investment in training our local teams. Our staff, who are mainly local country nationals, engage in global knowledge transfers and exchange programmes and are key participants in regional research and M&E networks...

August 2015
Skoda and Mercedes top the charts for most talked-about car launches in 2015

The Skoda Superb, Mercedes GLE and Renault Kadjar created the most ‘digital buzz’ in 2015 out of 60 car launches or relaunches in Europe from January to June, according to new analysis from global research consultancy TNS. TNS identified and...

August 2015
We are strongly committed to ethical and sustainable practices

We are committed to upholding principles of good research and business practice and we have invested commercially in the staff, systems and structures to ensure this happens. TNS adheres without exception to local laws guiding employment and labour...

August 2015
We are subject matter experts in the areas that matter to you

Over the years of our work in the region, we have developed expertise in a wide range of subject and policy areas. For development organizations: Public health, water and sanitation and family planning Agriculture, other SMEs and markets...

August 2015
TNS unveils ranking of growth potential in beverages

New York: July 15, 2015 - Global research consultancy TNS revealed today the top twenty beverage categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, TNS’s new proprietary, first-of-...

July 2015
SNP continues to dominate in Scottish election polling

London - 16 July - The Scottish National Party has retained its strong opinion poll lead in Scotland over the past month, with healthcare emerging as the top concern for voters ahead of elections to the Scottish Parliament next May, according to a...

July 2015
Kantar announces transfer of Millward Brown licence to TNS in Israel

London, July 13, 2015 - Kantar is pleased to announce a forthcoming consolidation of its activity in Israel. The move is designed to grow its critical mass in the market and to better serve local and global clients.  The move reflects the continued...

July 2015
Observatório da Mobilidade 2015

Mapeando juntos o futuro da mobilidade Congestionamento, poluição do ar, urbanização acelerada, mudanças nos padrões de trabalho e novos modelos de crescimento: as forças que modelam o futuro da mobilidade já estão em ação hoje. Nos próximos anos...

June 2015
TNS win Atticus Award in advertising

TNS win Atticus Award in advertising   WPP has announced the winners of the 2015 Atticus Awards, honouring original published thinking in communications services. This year, TNS has featured strongly amongst the awards. TNS’s Alida Jansen and Lorcan...

June 2015
John Lewis win at Cannes and at building affective brand memories

John Lewis win at Cannes and at building affective brand memories Congratulations to John Lewis, winners of a Gold Creative Effectiveness Lion for ‘The bear and the hare’ at Cannes this week.  An award indisputably deserved, with impressive success...

June 2015
TNS deciphers social media for deeper insights into customer experience

Shanghai May 2015 - With over 500 million tweets published every day, one of the biggest challenges for companies is how to extract meaningful insights about their customers from the mass of information available. Global research consultancy TNS has...

June 2015
通过深度解读社交媒体数据,TNS帮助品牌揭秘顾客体验

2015年6月24日,上海 – 在人们以每天5亿条的速度发出推特的今天,品牌面临的最大挑战是如何在海量的信息中挖掘出有意义的洞察。 全球研究咨询机构TNS开发了一种新方法来深度挖掘从Twitter, Facebook, Instagram以及其他渠道获取的大量的顾客反馈信息。 这个新方法将传统调研数据和社交媒体数据结合起来分析,给品牌提供更加深入的洞察,其中包括顾客对特定的产品或者服务的感受以及哪些地方可以提高等相关信息。这让品牌能够从调研数据中得到战略方向,...

June 2015
TNS deciphers social media for deeper insights into customer experience

18 June 2015 - With over 500 million tweets published every day, one of the biggest challenges for companies is how to extract meaningful insights about their customers from the mass of information available. Global research consultancy TNS has...

June 2015
TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, TNS’s new proprietary, first-of-its...

June 2015
TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, TNS’s new proprietary, first-of-its...

June 2015
TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, TNS’s new proprietary, first-of-its...

June 2015
TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, TNS’s new proprietary, first-of-its...

June 2015
Are tablets at risk in China?

Only a few years ago, tablets were being hailed as the next big thing in technology, the revolutionary device that would put the final nail in the coffin for more ‘archaic’ solutions like laptops and desktops. And to be sure, tablets blazed an...

June 2015
中国平板电脑市场正危机四伏?

全球平板电脑销量大幅下降,中国市场是否也正危机重重?TNS融合的世界研究直指问题根本:在满足消费者数字化需求方面,平板电脑任重道远。 几年前,平板电脑被誉为科技领域大事件,人们认为这一革命性的设备将给笔记本电脑和台式电脑这些“陈旧”设备以致命的最后一击。确实,平板电脑开辟了一条令人瞩目的新道路。苹果ipad是其中的领军者,在其发布当年,即2010年,销量就达到1500万部, 2013年全球平板电脑市场出货量则超过了2亿部。 然而热闹的平板电脑市场近来开始遇冷。来自IDC(Internet...

June 2015
TNS任命全球创新与产品开发研究负责人,将今年在新加坡就职

伦敦:2015年6月9日——全球研究咨询公司TNS近日任命David Lansanah为全球创新与产品开发研究负责人,接替将于2015年末退休的Steve Landis,后者已在TNS工作7年。 在这个新职位上,David将负责领导和发展整个公司的全球创新业务,改进现有的产品组合,带领TNS一个专门负责创新研究的专家团队,提高TNS全球在创新方面的声望。 David将于伦敦开始前期的工作,今年稍后将会迁至新加坡。亚洲是一个快速增长且充满活力的市场。亚洲的客户渴望创造并推出新产品,...

June 2015
TNS appoints new Global Head of Innovation and Product Development based out of Singapore

London: 09 June 2015 - Global research consultancy TNS has appointed David Lansanah as Global Head of Innovation & Product Development (IPD), replacing Steve Landis who is retiring at the end of 2015 after seven years with TNS. In his new role,...

June 2015
TNS appoints new Global Head of Innovation and Product Development based out of Singapore

London: 09 June 2015 - Global research consultancy TNS has appointed David Lansanah as Global Head of Innovation & Product Development (IPD), replacing Steve Landis who is retiring at the end of 2015 after seven years with TNS. In his new role...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
TNS and Kantar Media announce strategic mobile research partnership with GeoPoll

London: 12 May 2015 Global research consultancy TNS has today announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world’s largest mobile survey platform. Under the multi-year agreement, TNS and sister company, Kantar...

May 2015
TNS New Zealand releases results from an independent radio survey

TNS New Zealand has released the independent New Zealand radio survey results, prepared for NZME and several other broadcasters. A top line summary of these results have been made available publicly free of charge here. The survey was conducted...

May 2015
TNS Poll - Parties have reached stalemate

London, 6 May – A new poll by TNS UK shows that voter intention figures are as follows: LAB 32% (-1), CON 33% (-1), LIB DEM 8% (+1), UKIP 14% (-1), GREEN 6% (+1), OTHER 6% (+1) Using data from the last seven TNS polls, voter turnout is predicted to...

May 2015
TNS announces new leadership roles across Asia Pacific

Shanghai: 5 May 2015 – TNS today announced a number of senior appointments across its Asia Pacific leadership team. Narelle Burke – Human Resources Director, TNS Asia Pacific Narelle has held HR leadership roles within Nielsen for the past four...

May 2015
TNS宣布亚太区内新管理层的任命

上海:2015年5月5日-TNS今天宣布亚太区一系列高层领导的任命   Narelle Burke—TNS亚太区人力资源总监 Narelle在过去四年里担任尼尔森公司人力资源部门领导角色,她最近的职位是尼尔森新加坡和马来西亚地区的人力资源总监。今年6月起她将担任TNS亚太区人力资源总监。   Chris Bonsi-TNS亚太区首席客户与洞察总监 Chris是一位具有前瞻性的领导,他持续不断通过创新和新技术使用以提升TNS给客户带来的影响力。Chris的新职位是亚太地区首席客户与洞察总监,...

May 2015
TNS announces new leadership roles across Asia Pacific

Singapore; 5 May 2015 – TNS today announced a number of senior appointments across its Asia Pacific leadership team. Narelle Burke – Human Resources Director, TNS Asia Pacific Narelle has held HR leadership roles within Nielsen for the past four...

May 2015
Nearly half of voters fear hung parliament will be bad for economy

London - 30 April - A poll conducted by TNS UK reveals that almost half of voters (47%) think that it will be bad for the economy if the election results in no party having a majority. This is higher amongst women than men (52% v. 42%) and older...

April 2015
Nicola Sturgeon tops the ratings for leaders’ performance

This article was published in The Herald on Wednesday 29 April and is reproduced here with their permission. Nicola Sturgeon has the highest net approval rating for a leader of a major political party, a new TNS poll reveals. The TNS survey of...

April 2015
No party has made a clear break

London - 28 April - A new poll by TNS UK shows that voter intention figures are as follows: LAB 33% (-1), CON 34% (+2), LIB DEM 7% (-1), UKIP 15% (0), GREEN 5% (0), OTHER 5% (-1) Commenting, Jamie Willard, Director at TNS UK, said, “Despite the...

April 2015
Vote for policies

TNS conducted polling on behalf of Vote for Policies to find out which manifestos the public prefer on the issues of health and education. TNS Omnibus interviewed a representative sample of 1,199 adults in Great Britain between the 21st and 23rd...

April 2015
Momentum is still with the SNP but many remain undecided

London - 27 April - A new TNS poll in Scotland shows no sign of the gap between the SNP and Labour decreasing, with voter intention as follows: SNP 54% (+2), Lab 22% (-2), Con 13% (0), LD 6% (0), Green 2% (-1), UKIP 2% (+1) The survey of 1003 adults...

April 2015
TNS Poll: No party has made a clear break

London – Tuesday 21 April – A new poll by TNS UK shows that voter intention figures are as follows: LAB 34% (+2), CON 32% (-2), LIB DEM 8% (-1), UKIP 15% (+1), GREEN 5% (0), OTHER 6% (+1) Commenting, Jamie Willard, Director at TNS UK, said, “This...

April 2015
TNS announces winners of the 2015 TNS Choice Awards

TNS Announces Winners of 2015 TNS Choice AwardsAward Recognizes Outstanding Performance in the Financial Services Marketplace New York: April 14, 2015 - Global research consultancy TNS, announced today the winners of the 2015 U.S. TNS Choice Awards...

April 2015
SNP increases its lead in latest TNS poll

SNP 52% (+6), Lab 24% (-6), Con 13% (-1), LD 6% (+3), Green 3% (-1).  London - 13 April 2015 - The SNP increased its lead over Labour in Scotland in the last month, a period which saw Nicola Sturgeon, the party leader, widely judged to have...

April 2015
TNS Poll - Election race remains tight

London - 9 April - A new poll by TNS UK shows that voter intention figures are as follows: LAB 33% (+1), CON 30% (-3), LIB DEM 8% (0), UKIP 19% (+3), GREEN 4% (-1), OTHER 7 (0) Commenting, Dr Michelle Harrison, TNS Head of Political and Social, said...

April 2015
Tuning the innovation radar

The six opportunities businesses should focus on in 2015 and beyond Kantar Worldpanel predicts that, over the next decade, consumer product companies will be relying on new launches to deliver 75% of their growth.  Nowhere is this more true than in...

April 2015
Almost half of voters believe more power for SNP would damage UK

This article was published in The Herald on Wednesday 1 April and is reproduced here with their permission. Nearly half of voters across Great Britain believe that any greater influence that the SNP might have on the next UK government would be bad...

April 2015
Polling on the impact on election outcome of Scottish vote in the general election

TNS recently conducted a poll on the impact on election outcome of Scottish vote in the general election. Fieldwork was conducted between 13-16th March 2015 – full data tables are available here.

April 2015
TNS Poll: All to play for but trust in politics down since Wilson era

The latest voter intention polling by TNS UK reveals the following: LAB 32% (0) CON 33% (0) LIB DEM 8% (+1) UKIP 16%(-1) GREEN 5% (+1) Other 7% (0) Most favour a referendum on the EU Survey compares voter engagement 50 years apart - only 19% say...

March 2015
TNS Poll: Signs UKIP support may fall ahead of election

London - 24 March – Whilst the latest TNS voting intentions poll has UKIP in third place with support at 17%, there is evidence that the tide is turning against UKIP and that their support may fall away ahead of the election. In particular, the...

March 2015
TNS任命新的美洲区汽车研究负责人

伦敦: 2015年3月11日 – 全球研究咨询公司TNS宣布任命Andy Turton为TNS美洲区汽车研究负责人。 Andy目前是TNS汽车研究的全球发展总监以及全球客户总监,在汽车市场研究领域有25年的经验。 Andy担任新的职务之后,将负责开发和执行TNS在美洲的汽车研究发展策略,和重点客户进行沟通,以及在美洲区内的TNS人才培养。 Rémy Pothet, TNS汽车研究的全球负责人说,“Andy的任命完成了TNS横跨美国、欧洲以及亚洲版图的使命。对TNS来说,...

March 2015
Labour and the Conservatives neck-and-neck

17 March, London - The latest voter intention poll by TNS UK shows that the election is too close to call. The new survey shows that Labour is on 32% and the Conservatives on 33%. Support for UKIP remains steady at 17% with the Liberal Democrats in...

March 2015
TNS在2015年全球移动通信大会上推出微型网络社区洞察工具

在巴塞罗那的世界移动通信大会上, TNS推出定制的网络社区产品Thinktank。参会者可以在会议现场提问,和一群精通科技、有影响力且未来导向的英国消费者进行互动,这样才能更好体验TNS的Thinktank产品。参会者就最新的创新和热点提问,并迅速收到这些消费者反馈的观点,这些回复都实时展示于会场的凯度展台。 这样,大家能够看到这个微型网络社区洞察工具在引导创新和营销战略方面给公司带来的影响。 TNS研发Thinktank的目的就是利用互联网的共同创造和前瞻能力,...

March 2015
TNS appoints new Head of Automotive for Americas

London: 11 March 2015 - Global research consultancy TNS has announced the appointment of Andy Turton as Head of Automotive for the Americas. Andy is currently Global Development Director for TNS Automotive and Global Account Director, with over 25...

March 2015
TNS BMRB appoints Bruce Hayward as Head of Research

London - 10 March - After the recent appointment of Desiree Lopez as CEO of TNS BMRB, Bruce Hayward has been named Head of Research.  Bruce Hayward brings over 25 years’ social research experience at BMRB and TNS, in the past few years leading TNS...

March 2015
TNS BMRB announces new appointments in Qualitative and Communications Research

London - 5 March - After three years of extensive growth, TNS BMRB names its new Heads of Qualitative and Communications Research. Ben Toombs will become Head of Qualitative and Communications Research and Caitlin Connors becomes Deputy Head of...

March 2015
TNS BMRB announces Managing Director

London – 4 March – After the recent appointment of Desiree Lopez as CEO of TNS BMRB, Mark Peters has been named as TNS BMRB’s new Managing Director. Mark brings 20+ years’ experience of developing and managing research for a wide range of government...

March 2015
Health and education top election issues in Scotland, says poll

London - 26 February - Health and education are the two top issues for Scottish voters in the May general election, even though these issues are substantially under the control of Holyrood rather than Westminster, according to the latest poll by TNS...

February 2015
TNS to launch mini crowdsourcing tool at Mobile World Congress 2015

London: 26 February 2015 - TNS will be launching ThinkTank, its new bespoke approach to online communities, at next week’s Mobile World Congress (MWC) in Barcelona. To see the tool in action, delegates will be able to submit questions live at the...

February 2015
TNS to launch mini crowdsourcing tool at Mobile World Congress 2015

London: 26 February 2015 - TNS will be launching ThinkTank, its new bespoke approach to online communities, at next week’s Mobile World Congress (MWC) in Barcelona. To see the tool in action, delegates will be able to submit questions live at the...

February 2015
Intelligence Applied Newsletter February 2015

        Welcome to this edition of Intelligence Applied, home of the latest TNS thinking. We take a look at the future of targeting in a digital landscape, and reveal how a pioneering, future-focused approach can transform results by...

February 2015
Going viral is not enough to boost the bottom line, warns TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015
Going viral is not enough to boost the bottom line, warns TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015
Intelligence Applied Newsletter February 2015

        Welcome to this edition of Intelligence Applied, home of the latest TNS thinking. We take a look at the future of targeting in a digital landscape, and reveal how a pioneering, future-focused approach can transform results by...

February 2015
Going viral is not enough to boost the bottom line, warns TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015
TNS Poll: Labour ahead on healthcare, education and reducing unemployment

Labour most trusted on healthcare, education and reducing unemployment All three main party leaders have negative approval scores Voting intention shows LAB 35% (+2), CON 28% (+1), UKIP 18% (0), LIB DEM 6% (0), GREEN 7% (-1), OTHER 5% (-3) London -...

February 2015
Kantar and comScore announce strategic global partnership to accelerate cross-media audience and campaign measurement

Kantar and comScore have today announced a strategic alliance. Covering territories outside the United States, the alliance establishes a framework for the parties to bring the best of breed together from the two companies – their products,...

February 2015
Poll points to SNP general election success, but lower Scottish turnout than referendum

London - 10 February - Nearly two thirds of adults in Scotland say they are certain to vote in the May general election, suggesting that the vote will not see the high turnout – 85% – witnessed in the September 2014 independence referendum,...

February 2015
Voters prefer UKIP as coalition partner

Amongst the general public, UKIP are preferred to the Liberal Democrats as coalition partners for both Labour and Conservative led governments Public expects Greens to win 6 seats, SNP 12 and UKIP 14 Voting intention shows LAB 33% (+2), CON 27% (-4...

February 2015
Poll commissioned by BBC Radio 4 Woman’s Hour

TNS conducted a telephone poll between 23rd - 26th January 2015 on behalf of the BBC. Data tables for all adults are available here Data tables for Female only are available here Summary of Results  Over two fifths (44%)[1] of all adults think...

February 2015
Telephone Poll

TNS conducted a telephone poll between 23rd - 26th January 2015 to better understand UK voter intention. Data tables for all adults are available here Data tables for Women only are available here About TNS TNS UK advises clients on specific growth...

February 2015
Labour and Conservatives neck-and-neck on 31%

Investing in healthcare the number one policy priority – Labour most trusted Ed Milliband the party leader with the lowest score Voting intention shows LAB 31% (-4), CON 31% (+3), UKIP 16% (-2), LIB DEM 8% (+2), GREEN 7% (+2), OTHER 7% (-2) London...

January 2015
TNS appoints Anjali Puri as Global Head of its Qualitative practice

London: 21 January 2015 - Global research consultancy TNS today announces new leadership for its global Qualitative team with the promotion of Anjali Puri to Global Head of TNS Qualitative. Rebecca Wynberg, who has served as CEO of TNS’s Qualitative...

January 2015
Public Opinion Monitor: Most people think Nigel Farage is ‘saying what people think’

London - 16 January - A new poll by TNS UK reveals that almost half think that Nigel Farage is just saying what people think (43% agree vs 29% disagree). Just over half of those aged over 55 agree with this sentiment and agreement is highest in the...

January 2015
TNS UK appoint Desiree Lopez as new CEO of TNS BMRB

London - 7 January - TNS UK are pleased to announce that Desiree Lopez has been promoted to CEO, TNS BMRB and will join the TNS UK Board with effect from 1st January 2015. TNS BMRB is the leading public sector market research agency in the UK....

January 2015
TNS UK appoints new Director of Survey Methods and Sampling

LONDON - 5 January - TNS UK is pleased to announce that Jamie Burnett has joined as new Director of Survey Methods and Sampling. Jamie joins us from Quadrangle where he was Director of Analytics and Sample Design for the past three years. Jamie...

January 2015
Current Account Switching Index: White paper

In Q3 2013, TNS UK began a major research programme on the market for current accounts. The background to the research was: The government’s expressed desire to encourage more choice in personal and small business banking The ambitions of a number...

January 2015
Current Account Switching Index: December 2014

TNS UK has released the latest Current Account Switching Index data for December 2014   About TNSTNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-...

December 2014
Intelligence Applied Newsletter December 2014

      Welcome to this edition of Intelligence Applied, home of the latest TNS thinking. On the back of our in-depth Connected Life global research, we're revealing the four connected consumer personas that can guide multi-channel campaigns....

December 2014
TNS reveals ten trends that are set to shake up the technology sector in China

Shanghai, 16 December 2014 – TNS today revealed the ten trends that are set to disrupt the technology landscape in China and beyond over the next five years. TNS has identified these trends based on ‘World of Convergence’, an extensive study of...

December 2014
TNS announces new Managing Director for qualitative practice in Asia Pacific

Singapore: 16 December 2014 - Global research consultancy TNS has today announced the appointment of Serena Jacob as Managing Director for TNS Qualitative in Asia Pacific. In her new role, Serena will be responsible for further strengthening TNS’s...

December 2014
TNS reveals ten trends that are set to shake up the technology sector in China

Shanghai, 16 December 2014 – TNS today revealed the ten trends that are set to disrupt the technology landscape in China and beyond over the next five years. TNS has identified these trends based on ‘World of Convergence’, an extensive study of...

December 2014
TNS announces new Managing Director for qualitative practice in Asia Pacific

Singapore: 16 December 2014 - Global research consultancy TNS has today announced the appointment of Serena Jacob as Managing Director for TNS Qualitative in Asia Pacific. In her new role, Serena will be responsible for further strengthening TNS’s...

December 2014
Christmas 2014 advertising test results

2014 – a vintage year for Christmas advertising? John Lewis was the undisputed winner last Christmas in the store wars with The Bear and the Hare emerging as Britain’s favourite Christmas ad (TNS 2013 data) and the campaign credited with driving the...

December 2014
Public Opinion Monitor: Women disproportionately affected by economic growth without wage inflation

Economic growth without wage inflation affecting households Women aged 35-54 worst affected Voting intentions poll shows LAB 35% (+4), CON 28% (-2), UKIP 19% (0), LIB DEM 5% (-1), GREEN 7% (+1), OTHER 6% (-2) London – Friday 19 December - A new poll...

December 2014
Public Opinion Monitor: Economic growth not felt in British homes – women aged 35-54 most affected

One in three finding it harder to meet household budget Majority think economy will stay the same, not improve, in the next year Women aged 35-54 least optimistic about economic prospects London, Tuesday 9 December - A new poll by TNS UK reveals...

December 2014
Identifying innovation opportunities in a converged world

Convergence continues to challenge growth for technology companies, but there are still opportunities for those that understand what it is that consumer really want to do. In our converged world, cellphones are more frequently used to take photos...

December 2014
Estudo de final de ano

Pesquisa online realizada com 881 pessoas entre 18 e 65 anos, nas principais regiões do Brasil, sobre as intenções de gasto dos consumidores no Natal e sobre suas expectativas e desejos para 2015,.

December 2014
Public Opinion Monitor: Tight race between the Conservative Party and the Labour Party

Voting intentions poll shows LAB 31%, CON 30%, UKIP 19%, LIB DEM 6%, GREEN 6%, OTHER 8% The latest TNS poll suggests that there is all to play for ahead of the May 2015 General Election with Labour and the Conservatives neck and neck. Currently 31%...

December 2014
Public Opinion Monitor: October

In the run up to the 2015 General Election the TNS Public Opinion Monitor will focus on the effects of austerity, how people see the economic outlook and the different responses from men and women to the issues of the day.  Download the tables for...

November 2014
Current Account Switching Index: Slow change in current account market fails to head off CMA inquiry

Switch guarantee has made little difference to overall levels of switching Four main banks lost more customers than they gained in first year of Switch - biggest winner is Santander London - 21 November - The market for current accounts has begun to...

November 2014
Current Account Switching Index: Slow change in current account market fails to head off CMA inquiry

Switch guarantee has made little difference to overall levels of switching Four main banks lost more customers than they gained in first year of Switch - biggest winner is Santander London - 21 November - The market for current accounts has begun to...

November 2014
Current Account Switching Index: November 2014

Awareness of the current account Switch guarantee has fallen back marginally to 59%   About TNSTNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-...

November 2014
Scottish Opinion Monitor: Referendum effect set to increase political activity, but trust in main parties is low

Edinburgh, 17 October - More than a third of adults in Scotland are more likely to vote in future elections in the wake of the 84% turnout in last month’s independence referendum, according a new survey by TNS. But there is a very low level of trust...

October 2014
Intelligence Applied Newsletter October 2014

          Welcome to the latest edition of Intelligence Applied, home of the latest TNS thinking. We've got news of a vital breakthrough in using search and social data to track brand equity, exciting developments for face-to-face research,...

October 2014
Truly mobile and highly social – Thai Internet users empowered by mobile

Bangkok: 25 September 2014 – Research consultancy, TNS today released results from its global Connected Life study, highlighting the extent to which the mobile phone has become the gateway to the Internet for people in Thailand. The study shows that...

September 2014
Malaysian Internet users amongst the global social leaders

Kuala Lumpur: 23 September 2014 – Latest research findings from TNS show constant connectivity and digital media have enabled Malaysians to leap-frog to be one of the most socially engaged markets in the world. According to findings from TNS’s...

September 2014
Malaysian Internet users amongst the global social leaders

Kuala Lumpur: 23 September 2014 – Latest research findings from TNS show constant connectivity and digital media have enabled Malaysians to leap-frog to be one of the most socially engaged markets in the world. According to findings from TNS’s...

September 2014
To innovate, or not to innovate, that is the question

The seven questions that would be product developers must ask themselves. Business leaders’ approach to innovation can look worryingly like the triumph of hope over experience. Thousands of new products are launched into Asian markets every year,...

September 2014
tenthavenue and TNS partner to launch mFluence, the 360 global path-to-purchase planning tool

LONDON [GLOBAL]: 19 September, 2014: tenthavenue, WPP’s connected audience activation and product company, in partnership with TNS announced today the launch of mFluence, the global planning insight tool developed by mobile marketing agency Joule...

September 2014
TNS opens for business in Mongolia

Singapore: 19 September 2014– TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising. Y&R has agreed to acquire a majority stake in creative advertising and research agency of MCS...

September 2014
TNS becomes the first international research consultancy to establish a presence in Mongolia

Singapore: 19 September 2014– TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising. Y&R has agreed to acquire a majority stake in creative advertising and research agency of MCS...

September 2014
TNS通过一系列高层任命强化其全球定性研究业务

上海:2014年9月17日 - 全球市场研究咨询机构TNS今天宣布了其定性业务的三项新的高层任命,新上任的三位高层都会由TNS定性研究首席执行官Rebecca Wynberg领导。 Jo Storry最近加入TNS,担任TNS中国定性研究负责人,并从伦敦搬到上海,领导一个由一众才华横溢的研究人员组成的强大团队,并为关键客户的项目执行服务。早在14年前就成立了自己的国际定性咨询公司的Jo为TNS中国带来了丰富的专业知识。她是一位极富造诣的研究人员、导师和商业领袖;此前,她曾负责成立CM...

September 2014
TNS opens for business in Mongolia

Singapore: 19 September 2014– TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising. Y&R has agreed to acquire a majority stake in creative advertising and research agency of MCS...

September 2014
TNS成为第一家在蒙古成立分支机构的国际研究咨询公司

新加坡: 2014年9月19日– TNS今天宣布,该公司将与扬罗必凯(Y&R Advertising)广告合作在蒙古建立分支机构。扬罗必凯(Y&R)已经同意收购蒙古最大的企业集团之一MCS控股有限责任公司下属的广告创意和研究公司的多数股权,与TNS合作成立扬罗必凯蒙古公司。 TNS亚太区首席执行官Chris Riquier说,“对我们那些热衷于更深入了解他们的消费者的客户而言,蒙古代表着巨大的机会。在整个亚太区的许多市场,包括2013年在缅甸,...

September 2014
English and Welsh sentiment against Scottish Independence hardens – but a large number don’t care

London, 16 September - The debate on the Scottish independence referendum has seen sentiment against Scottish independence harden in England and Wales, according to new research from TNS. There has been a rise in the number of those who think that...

September 2014
TNS strengthens its global Qualitative practice with a series of senior appointments

London: 11 September 2014 - Global research consultancy TNS, today announced three new senior appointments to its Qualitative practice under the leadership of Rebecca Wynberg, CEO TNS Qualitative. Sarah Morris has been appointed Head of TNS...

September 2014
苹果第一台“平板手机”:

在充满挑战的市场中追赶先行者 大屏手机,或“平板手机(phablets)”,已占各最大手机市场中智能手机销量的30% 网络视频消费的激增推动了平板手机销量的增长 2014年9月10日 – 苹果推出iPhone6以应对平板手机全球增长势头,但iPhone6所面临的上市环境极具挑战性。该品牌在历史上曾享有先发优势,如今在这个成熟的、竞争越来越激烈的平板手机市场中,却在扮演者追赶者的角色。 数字化时代生活研究(Connected Life)是一项由市场研究机构TNS对全球范围内超过55,...

September 2014
Scottish Opinion Monitor: Swing to Yes makes referendum vote too close to call

Edinburgh, 9 September - The Yes and No campaigns in the Scottish Independence referendum are running neck-and-neck after a dramatic swing towards Yes over the past month, according to a new poll from TNS. The poll of 990 people in Scotland aged 16...

September 2014
Apple’s first phablet to play catch-up in a challenging market

Large screen phones, or ‘phablets’, already comprise 30% smartphones in top markets Growth driven by the surge in online video consumption 8 September 2014 – Apple’s iPhone 6 faces challenging launch conditions as it responds to the global growth of...

September 2014
Apple’s first phablet to play catch-up in a challenging market

Large screen phones, or ‘phablets’, already comprise 30% smartphones in top markets Growth driven by the surge in online video consumption 8 September 2014 – Apple’s iPhone 6 faces challenging launch conditions as it responds to the global growth of...

September 2014
British Public split on whether they trust Labour or Conservatives most on reducing unemployment

Edinburgh, 4 September - A new poll by TNS UK reveals that the general public are split evenly on whether Labour or the Conservatives would be best placed to reduce unemployment. This latest survey looked at what the top policy priorities are for...

September 2014
Celebrating 50 years in Asia Pacific

Frank Small Associates – the business that lead a lot of our expansion across Asia Pacific – was founded in Australia in 1964. In the 50 years since then, we have expanded into 17 countries across Asia Pacific. We were the first international...

September 2014
Intelligence Applied Newsletter August 2014

            Intelligence Applied is the home of the latest thinking from TNS. This month, we look at the importance of cultural context for metaphors the language of emotion and a market focus on the new Cambodia. To add to our Connected Life...

August 2014
TNS announces a new managing director for TNS in Thailand

Singapore; 15 August 2014 – TNS today announced a senior appointment to its leadership team in South East Asia. Dr Arpapat (Nokki) Boonrod will join TNS Thailand as Managing Director, reporting to Chris Riquier, TNS CEO Asia Pacific. Nokki joins TNS...

August 2014
TNS and Medallia partner to help companies revolutionise their customer experience

London, 14 August 2014 - TNS, the global research consultancy, has entered into partnership with Medallia, the leading software firm in customer experience management (CEM), to help companies become truly customer-centric through a new offering that...

August 2014
Scottish Opinion Monitor: Voters’ views hold firm as Scottish referendum date approaches

Edinburgh, 13 August - The No side has extended its lead in the campaign for Scottish independence, but sentiment among those who say they are certain to vote appears to have stabilised, according to a new poll by TNS. A survey of 1000 over-16s in...

August 2014
Screen stacking goes mainstream

See our Connected Life infographic featured on the Daily Infographic website If you’re anything like me, you probably watch TV with at least one other device in your hand or by your side. (How else are you going to Google that super hot actor you’re...

August 2014
Estudo Copa do Mundo 2014

Realizado em parceria com a LightSpeed, sobre a percepção dos brasileiros em relação a realização da Copa do mundo no Brasil, e também sobre o legado que este evento tão importante deixaria para os brasileiros. Download here

August 2014
Screen stacking goes mainstream

See our Connected Life infographic featured on the Daily Infographic website If you’re anything like me, you probably watch TV with at least one other device in your hand or by your side. (How else are you going to Google that super hot actor you’re...

August 2014
Current Account Switching Index: August 2014

Awareness of the current account Switch guarantee has been stable for the last 6 months About TNS TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-...

August 2014
Current Account Switching Index: Most current account switchers turn their backs on previous bank

London - 1 August - New research from TNS UK reveals that when opening a current account with a new provider the majority of switchers now close their old one. The TNS Current Account Switching Index has found that 71% of switchers are closing their...

August 2014
Public Opinion Monitor: Labour & Conservative supporters favour Lib Dem coalition if no party wins election

London - 1st August - A new survey by TNS UK reveals that despite the fact that the Liberal Democrats are performing badly in opinion polls, they are the favoured coalition partners for both Labour and Conservative supporters in the event neither...

August 2014
Intelligence Applied Newsletter July 2014

      Intelligence Applied is the home of the latest thinking from TNS. In this issue we look at two core themes from our new global study "Connected Life"; the media landscape - shaped not just by availability of devices but also by the...

July 2014
TNS Survey finds streaming video on the rise, fuelling new viewing habits

New York, NY - July 23, 2014 - With an array of online options for viewing media — not to mention the increasing amount of original content created for online audiences — video streaming services have become a disruptive influence on the traditional...

July 2014
TNS poll for Global Counsel

TNS conducted research on behalf of Global Counsel among adults around the issue of holding an EU referendum. The results from this poll were published on 24th July 2014 and the data tables can be found here.   About TNS TNS UK advises clients on...

July 2014
Labour lead the Conservative Party by seven points

Voting intentions poll shows LAB 36% (+1), CON 29% (nc), UKIP 19% (-4), LIB DEM 7% (+1), OTHER 9% (+1) The latest voting intention poll from TNS UK shows that over the last month the situation has remained largely steady. Support for the Labour...

July 2014
Scottish Opinion Monitor: No lead narrows as voters start to make up their mind on independence

Edinburgh, 18 July - The lead for the No side in the Scottish independence referendum has narrowed amid signs that more undecided voters are making up their minds as the September 18th poll approaches, according to new research by TNS. In the latest...

July 2014
Scottish Opinion Monitor: No lead narrows as voters start to make up their mind on independence

Edinburgh, 18 July - The lead for the No side in the Scottish independence referendum has narrowed amid signs that more undecided voters are making up their minds as the September 18th poll approaches, according to new research by TNS. In the latest...

July 2014
TV strikes back: rise of digital devices drives new viewing habits

Three quarters of internet users globally still watch TV daily Almost half of TV viewers are ‘screen-stacking’ in the evening A quarter now watch online video daily on a digital device 10 July 2014 - Adults around the world remain hooked on TV but...

July 2014
TV strikes back: rise of digital devices drives new viewing habits

Three quarters of internet users globally still watch TV daily Almost half of TV viewers are ‘screen-stacking’ in the evening A quarter now watch online video daily on a digital device 10 July 2014 - Adults around the world remain hooked on TV but...

July 2014
The rise of digital devices drives ‘screen-staking’ across Asia Pacific

10th July 2014 - Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly. While our love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for...

July 2014
ScotlandSeptember18.com

TNS was commissioned by ScotlandSeptember18.com to conduct research among adults in Scotland into the issues facing voters in the run up to the referendum on 18th September 2014. The results from this poll were published on 6th July.   The next...

July 2014
即使对企业产品和服务满意,顾客仍会转投竞争品牌

上海:2014年6月4日 - 根据全球研究咨询公司TNS的一项新研究,当产品需要更新或服务合同到期后,超过一半的顾客有可能转投到竞争品牌。将近三分之二(60%)的顾客在购买新的电子产品时有可能会转投另一个品牌; 57%的顾客在更换汽车时会购买与原车不同的品牌; 在选择白色家电时, 以购买洗衣机为例,64%的顾客会选择与原家电不一样的制造商。 根据TNS对全球40,000名顾客的分析,企业不再能够仅凭提供可靠的、稳定一致的服务来确保其顾客的忠诚度和在本品牌上的花费额。事实上,...

July 2014
New express tool helps improve speed to market for successful innovation

London, 02 July 2014 - Global research consultancy, TNS, has today launched an ‘express’ concept screening tool that allows businesses to determine in as little as 24 hours whether a new product idea will drive top-line business growth. eValuate ...

July 2014
Public Opinion Monitor: British public not feeling positive effects of Economic recovery

London, 24 June 2014 - A new survey by TNS UK reveals that most adults are not feeling the positive effects of economic recovery in their wallets. This is despite a reduction in the number of people struggling to meet their monthly household budgets...

June 2014
Labour lead the Conservative Party by six points

Voting intentions poll shows LAB 35%, CON 29%, UKIP 23%, LIB DEM 6%, OTHER 8% A new TNS voting intentions poll shows Labour would get 35% of the vote in a General Election - 6 percentage points ahead of the Conservative Party (29%). Support for UKIP...

June 2014
Intelligence Applied Newsletter June 2014

        Intelligence Applied is the home of the latest thinking from TNS, where we discuss the issues impacting our clients, explore what makes people tick and spotlight how these insights can create opportunities for business growth...

June 2014
Automotive insights: The luxe edition

In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to...

June 2014
Scottish Opinion Monitor: No vote maintains 12% lead, while opposition to independence grows south of border

Edinburgh, 11 June - The No side in the Scottish referendum campaign has maintained its 12-point lead in the latest TNS opinion poll, while another TNS poll shows opposition to Scottish independence growing in the rest of Great Britain. The latest...

June 2014
Vodafone and TNS Infratest win the German market research society (BVM) innovation award 2014

On Monday 19 May, Vodafone Germany and TNS Infratest were announced as winners of the German Society of Market and Social Researchers (BVM) 2014 innovation award. The award was given for the joint development of the ‘Continental Drift Platform’ – a...

June 2014
Customers defect to competition even when companies perform well

London: 4 June 2014 - More than half of customers are likely to defect to a competitor brand when a product needs updating or their contract expires, according to a new study from global research consultancy TNS. Almost two thirds (60%) of customers...

June 2014
Current Account Switching Index: Nationwide has strongest appeal for customers leaving Co-op

London - 6 June - Nearly one fifth of those moving their current accounts from the troubled Co-operative Bank are switching to the Nationwide building society, according to new figures from TNS. The latest Current Account Switching Index (CASI) from...

June 2014
为什么最好的不一定总是对的

关于TNS 凭借其长久以来建立的专长和市场领先的解决方案,TNS在新市场进入、创新、品牌转换及顾客和员工关系等领域为客户提供具体清晰的增长战略建议。TNS在全球超过80个国家和地区设立了分支机构,与全世界消费者进行的对话数量在业界首屈一指,对全世界每一个文化、经济、政治区域的消费者的个体行为和态度有着深入透彻的理解。 TNS是凯度(Kantar)的一员,凯度(Kantar)是全球最大传播公司WPP集团旗下市场调研咨询分支,亦是全球最大的观察、信息和咨询公司之一。了解更多信息,敬请访问www....

May 2014
UKIP European poll lead narrows

Voting intentions poll shows LAB 28% (+1), UKIP 31% (-5), CON 21% (+3), LIB DEM 7% (-3), OTHER 13% (+4) The last TNS poll before the European elections shows that UKIP are currently leading Labour by three points ahead of Thursday’s vote. However,...

May 2014
TNS Korea achieves international recognition

Singapore; 15 May 2014 – A team from TNS Korea were this week awarded the prestigious Best Paper Award for ESOMAR Asia Pacific 2014. The paper – developed in association with Samsung Electronics and Cheil Worldwide - ‘Unveiling the Online Shopper’s...

May 2014
Latest polling by TNS UK on economic sentiment

Download the data tables here.   About TNS TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a...

May 2014
Public Opinion Monitor: Women pessimistic about the UK economy

London, 16 May - Women are less optimistic about the UK economy and their own financial prospects than their male counterparts, according to a new poll by TNS. TNS research shows that the public mood has lifted in general over the last 15 months. In...

May 2014
TNS Appoints New Regional Political & Social Director for the Mekong

Singapore: 14 May 2014 — TNS today announced the promotion of Chaitanya Reddy to the newly created role of Political & Social Director, Mekong Region. Chaitanya has been leading TNS’s efforts in Political & Social research in Vietnam since...

May 2014
Scottish Opinion Monitor: Referendum gap narrows among those ‘certain to vote’

Edinburgh, 12 May - The No campaign for the Scottish independence referendum has lost ground among those who say they are certain to vote, according to a new poll by TNS. The survey also found that more people feel informed enough to decide how to...

May 2014
Current Account Switching Index: Santander winning battle for account switchers

London - 9 May - Santander is emerging as the main winner for the battle to attract current account switchers, with NatWest and HSBC losing ground, according to the TNS Current Account Switching Index (CASI). The index was launched at the same time...

May 2014
TNS UK appoints new Digital Development Director

TNS UK is pleased to announce that Simon Oastler has joined as new Digital Development Director. Simon joins us from IG where he was Head of Digital Insight, having previously also worked at Whitbread. Phil Sutcliffe, UK Board Director, commented, "...

May 2014
Unlocked: the secret of irresistibility

London: 7 May 2014 – Ground-breaking new research has revealed the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi – and why other brands never quite make the cut. Experts at TNS have analysed over...

May 2014
Unlocked: the secret of irresistibility

London: 7 May 2014 – Ground-breaking new research has revealed the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi – and why other brands never quite make the cut. Experts at TNS have analysed over...

May 2014
Unlocked: the secret of irresistibility

London: 7 May 2014 – Ground-breaking new research has revealed the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi – and why other brands never quite make the cut. Experts at TNS have analysed over...

May 2014
TNS新研究揭示为什么我们喜欢“IQ”值最高的品牌

上海: 2014年5月7日 – 突破性的新研究揭示品牌引力的真正源泉,并告诉我们究竟为什么全世界都喜欢欧莱雅、红牛和奥迪 —— 以及为何大多数其他品牌几乎从未赢得如此高的欢迎度。 TNS的专家们分析了超过一千个家喻户晓的品牌,以识别出全球具有强大引力的品牌中的佼佼者所共有的特征。曾经难以度量的特质现在由TNS进行了量化,这样,企业就能通过应用相关工具来使他们的品牌拥有前所未有的引力。 为了诊断品牌引力,TNS开发了引力商数(Irresistibility Quotient,简称IQ)评估系统,...

May 2014
Intelligence Applied Newsletter April 2014

        Intelligence Applied is the home of the latest thinking from TNS, where we discuss the issues impacting our clients, explore what makes people tick and spotlight how these insights can create opportunities for business growth...

May 2014
Public Opinion Monitor: Public have low confidence in UK government’s ability to renegotiate EU membership

LONDON – 1st May 2014 – New research from TNS shows that a majority (52%) think the government should renegotiate the terms of United Kingdom’s membership of the EU, with only 7% disagreeing. Indeed, renegotiation appears to be important to both...

May 2014
UKIP establish a clear lead for the European elections

Voting intentions poll shows LAB 27% (-3), UKIP 36% (+7), CON 18% (-3), LIB DEM 10% (+1), OTHER 9% (-2) London, 30 April 2014 - The latest TNS European election poll reveals that over the last three weeks support for UKIP has increased meaning they...

April 2014
Current Account Switching Index: Switching activity remains steady as drift from Big Four banks continues

LONDON - 18th April - Bank customers are no more likely to switch now than they were before the government-backed Current Account Switch Service was launched in September, new data from TNS UK has shown. But the drift of customers away from the Big...

April 2014
Scottish Opinion Monitor: No lead in referendum campaign narrows to 12%

Latest poll results issued by TNS UK and its Scottish Opinion Monitor  Edinburgh, 16 April 2014 - Scottish opinion on independence shows little change in the latest in the series of monthly polls by TNS. But the gap between the Yes and No votes...

April 2014
Enprecis named one of the most promising automotive technology solution providers of 2014

Seattle, April 14 2014 – TNS partner, Enprecis, has been named by CIO Review as one of the Top 20 Most Promising Automotive Technology Solution Providers of 2014. The Seattle-based business has been recognised for its Continuous Quality Insight (CQI...

April 2014
New senior hire for TNS BMRB

London, 11 April 2014 - TNS BMRB has announced a new senior hire in their qualitative practice in London. Robin Clarke, appointed as Director, joins TNS BMRB to support a team of social researchers in its London office. Robin joins TNS BMRB from OPM...

April 2014
Public Opinion Monitor: Improvements seen in the UK economy have yet to impact most people

London, 10 April 2014 - The latest TNS Public Opinion Monitor shows that public confidence in the economy has improved over the last year. However, these ‘green shoots’ are yet to have a positive impact on the general public in terms of their income...

April 2014
Labour and UKIP fighting it out in a two horse race in the European elections

Voting intentions poll shows LAB 30%, UKIP 29%, CON 21%, LIB DEM 9%, OTHER 11%  London, 9 April 2014 - The latest TNS voting intention poll shows that the forthcoming European elections are turning into a two horse race. Labour are currently on top...

April 2014
Alex Wright returns to TNS UK

TNS is delighted to announce the return of Alex Wright as a Director in the UK business. Alex started his research career as a graduate trainee at TNS in 2003 and after 4 years left to head the research team at Winmark. He has now rejoined TNS UK as...

March 2014
Discover the secrets of the most successful Chinese New Year ads

To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile. In an exclusive analysis of campaigns from some of Asia’s biggest brands, TNS reveals which adverts truly connected with the audience....

March 2014
Discover the secrets of the most successful Chinese New Year ads

To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile. In an exclusive analysis of campaigns from some of Asia’s biggest brands, TNS reveals which adverts truly connected with the audience....

March 2014
Yong Joo Park加入TNS并担任亚太区新增的领导职位

新加坡:2014年3月26日 — TNS今天宣布任命Yong Joo Park为其亚太区首席研究官。这是一新增的职位,增设此职位是为了确保TNS向该区域的客户提供最好的专长。 Yong曾在多个全球公司内担任市场营销和洞察方面的高层职位,最近是在韩国三星电子担任相关职位。他2005年加入三星、并担任领导多项职能的副总裁,包括全球产品规划和市场营销、创新、以及全球消费者和市场洞察。在他职业生涯的早些时候,他曾在通用磨坊、摩托罗拉、家乐氏和尼尔森担任过全球洞察方面的职位,并常驻美国和菲律宾。...

March 2014
TNS Asia Pacific introduces new chief research officer

Singapore: 25 March 2014 — TNS today announced the appointment of Yong Joo Park to the role of chief research officer for the Asia Pacific region. This is a newly created role that will ensure TNS is delivering the very best expertise to clients...

March 2014
Scottish Opinion Monitor: Scottish independence opinion steady

Latest poll results issued by TNS UK and its Scottish Opinion Monitor EDINBURGH – 25th March 2014 – Scottish opinion on independence has barely changed since early February, according to a new survey. A new poll by TNS among a representative sample...

March 2014
Matteo Renzi is the most tweeted about of all EU leaders

Brussels, 20 March 2014 – Only 1 month after his appointment, Matteo Renzi, Italy’s new Prime Minister, is already Europe’s most tweeted-on politician, surpassing all the other EU leaders on social media. Data released by TNS opinion this month...

March 2014
TNS poll for The Herald newspaper

TNS was commissioned by The Herald newspaper to conduct research among adults in Scotland into levels of engagement and involvement in the debate around the Scottish independence referendum on 18th September 2014. The results from this poll were...

March 2014
Current Account Switching Index: Current Account Switch guarantee is working but not switching people on

LONDON – 17th March 2014 – The latest TNS Current Account Switching Index shows that despite growing awareness of the Switch guarantee, the rate of switching is not accelerating. Awareness of the Switch guarantee is highest amongst the over 45’s (63...

March 2014
The mobile ménage à trois: One customer, chased by three industries

Historically, in the mobile space, network and handset brands were pre-eminent, as operating systems looked on from the background. Today, however, they are integral to the purchase decision and there are three industries vying for the loyalty of...

March 2014
TNS UK announce Sunando Das as new Head of Marketing Science

TNS UK is pleased to announce that Sunando Das has been appointed as the new head of Marketing Science. Sunando will take up his new role on 3rd March and replaces Ian Brace who retires at the end of April. Sunando joins TNS UK from Ipsos, where he...

February 2014
Brand halo effect distorting reality of brands’ green credentials

New TNS research shows a mismatch between how ‘green’ some brands are seen by consumers, and how eco-friendly their practices actually are. The study ranks consumer brands from 15 categories against each other across seven European markets. It...

February 2014
Intelligence Applied Newsletter February 2014

        Intelligence Applied is the home of the latest thinking from TNS, where we discuss the issues impacting our clients, explore what makes people tick and spotlight how these insights can create opportunities for business growth...

February 2014
Scottish Opinion Monitor: Scottish opinion on independence steady as referendum year gets under way

Latest poll results issued by TNS UK and its new Scottish Opinion Monitor EDINBURGH – 20th February 2014 – Scottish opinion on independence remained unchanged as 2014, the year of the referendum, got under way, according to the latest poll by TNS....

February 2014
美国民众对社会化媒体持怀疑态度,汽车厂商任重道远

最新研究表明在美国仅7%的汽车消费者受社会化媒体影响,“回归本源“的营销方式掌权市场 2014年2月18日, 纽约 美国购车者更易为传统的营销方式说服,而博客、论坛和社会化媒体等渠道则被认为没有传统营销渠道可靠、且易受品牌操控渗透。 这与中国市场的数据形成鲜明对比 -- 作为世界最大的汽车市场,中国近三分之一(31%)的购车者认为由消费者主导的内容 - 如汽车博客或社会化媒体评论等是他们最为信赖的信息来源,而在美国这一数字仅为7%。 全球知名研究咨询公司TNS的汽车购买路径研究(TAPPS)...

February 2014
US car makers struggle to convince a nation of social sceptics

New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media. New York, February 18, 2014. Car buyers in the U.S. are more likely to be persuaded by traditional marketing, rather...

February 2014
US car makers struggle to convince a nation of social sceptics

New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media. New York, February 18, 2014. Car buyers in the U.S. are more likely to be persuaded by traditional marketing, rather...

February 2014
Current Account Switching Index: Traditional Banks to lose 2 share points a year if switching trends continue

LONDON – 16th February 2014 – The latest TNS Current Account Switching Index reveals that Challenger* Banks have the upper hand with the Switching population, with almost 60% choosing one of this group. If this pattern continues, the risk to...

February 2014
TNS藉由一项重要任命强化其在全球定性研究领域的业务

上海: 2014年2月11日 - 全球市场研究咨询机构TNS今天宣布任命Anjali Puri为其全球定性业务卓越研究中心(Centre of Excellence)负责人。Anjali将常驻班加罗尔并将向TNS定性研究首席执行官Rebecca Wynberg汇报。 自2010年加入TNS 以来,Anjali已担任过数个区域职位,最近的职位是TNS定性研究亚太区董事总经理。 对于此项任命,Rebecca评论道:“我很高兴Anjali将要加入我们的全球团队。...

February 2014
Poll on issues related to Scottish Independence

As the leading supplier of opinion polls within Scotland for over 30 years, TNS will be publishing regular polling in the run-up to the Scottish Independence referendum on 18th September 2014, using the exact wording which will feature on the ballot...

February 2014
ScotlandSeptember18.com Poll Phase 2

TNS was commissioned by ScotlandSeptember18.com to conduct research among adults in Scotland into the issues facing voters in the run up to the referendum on 18th September 2014. The first results from this poll were published on 2nd February, with...

February 2014
TNS strengthens its global Qualitative practice with key appointment

London: 10 February 2014 - Global research consultancy TNS, today announced the appointment of Anjali Puri as Head of Centre of Excellence for TNS’s global Qualitative practice. Based in Bangalore, Anjali will report to Rebecca Wynberg, CEO TNS...

February 2014
TNS boosts operations capabilities with key appointment in India

London / New Delhi: 6 February 2014 - Global research consultancy TNS, has today announced the appointment of Hemant Dham as Executive Director, Operations, India. Hemant, who held the post of Vice President, Operations for TNS India & Sri Lanka...

February 2014
Public Opinion Monitor: Britons give safeguarding security a higher priority than protecting privacy

LONDON – 3rd February 2014 – A new poll by TNS shows that most people prioritise safeguarding security over the protection of peoples’ right to privacy. A large majority (71%) think the government should “prioritise reducing the threat posed by...

February 2014
Scottish Independence Open Democracy Poll

TNS was commissioned by Scottish Independence Open Democracy to conduct research among adults in Scotland into the issues facing voters in the run up to the referendum on 18th September 2014. The first results from this poll were published on 2nd...

February 2014
Product of the Year 2014 Awards Night

London, 30 January - Last week the 2014 Product of the Year awards took place at 8 Northumberland. As the official research partner of Product of the Year, TNS UK celebrated along with a packed house, with wins for P&G, Mars, Nestle, Unilever,...

January 2014
Survey reveals split of British opinion on immigration

LONDON – 15th January 2014 – British public opinion is polarised on the issue of immigration, according to the latest research from TNS UK. In the survey, 1190 GB adults were asked to rank 10 “possible measures to improve public life in the UK” in...

January 2014
John Lewis’ tale of the Bear and the Hare wins the battle of the Christmas ads 2013

While advertising on its own isn't a magic wand for financial performance and brand growth, an effective ad campaign in the run up to Christmas is clearly important. Kantar company, TNS has measured the potential for both short term immediate sales...

January 2014
Current Account Switching Index: Traditional banks show signs of consolidation under new switching regime

LONDON – 5th January 2014 – The traditional High Street banks may be beginning to consolidate their customer base under the new current account switching regime, according to a new survey from TNS. The latest TNS Current Account Switching Index also...

January 2014
Scottish Opinion Monitor: Independence white paper has little impact, but No lead has narrowed

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 18th December 2013 – The Scottish government’s white paper on independence has had little impact on voting intentions in the September 2014 referendum, according...

December 2013
TNS strengthens marketing in Asia Pacific with the appointment of Regional Director, Marketing & Communications

Singapore, 17 December 2013 – Global research consultancy TNS today announced the appointment of Zoë Lawrence to the new post of Regional Director, Marketing & Communications for Asia Pacific. In this role, Zoe will be responsible for delivering...

December 2013
TNS announces new managing director for India & Sri Lanka

London: 16 December, 2013 - Global research consultancy TNS, has today announced the appointment of Chhavi Bhargava as Managing Director, India & Sri Lanka. Chhavi, who joined TNS in 2008 and has been Managing Director for North India for the...

December 2013
TNS UK wins Best Agency at the MRS Awards 2013

LONDON - 10th December - Leading custom research agency TNS UK has been awarded 'Best Agency (turnover above £20million)' at the MRS Awards 2013. In taking the award, which recognises excellence among the largest players in the sector, TNS UK beat...

December 2013
Scottish Opinion Monitor: Opinion on independence unchanged in November

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 5th December 2013 – Scottish opinion on independence remained steady in November, ahead of the Scottish Government’s White Paper on the issue, a new survey has...

December 2013
Bloated Chinese auto market gives rise to the super savvy shopper

London, 27 November 2013 – When it comes to buying a new car, China is creating a new breed of savvy shopper eager to find the best deal. As customers wise up to the saturated market – there are now 379 car brands in China, up from just 64 ten years...

November 2013
Bloated Chinese auto market gives rise to the super savvy shopper

London, 27 November 2013 – When it comes to buying a new car, China is creating a new breed of savvy shopper eager to find the best deal. As customers wise up to the saturated market – there are now 379 car brands in China, up from just 64 ten years...

November 2013
中国汽车市场品牌泛滥理性消费者成倍增长

上海2013年11月27日 当各大汽车品牌在中国汽车市场争夺份额之际,一项最新研究显示,消费者购车日趋精明。超过四分之三(77%)的中国购车者选择特别促销之际购买汽车,相比之下,这个数字在2012年只有39%。 以上调查结果基于全球研究咨询公司TNS的汽车购买路径研究(TAPPS),此次研究历时四个月(2012年11月至2013年2月),访问调查了1000名中国汽车消费者。 当本土品牌汽车销量下降,希望从国际品牌处赢回客户的同时要明白,中国消费者比以往任何时候都更愿意花时间等待一个划算的交易。...

November 2013
Bloated Chinese auto market gives rise to the super savvy shopper

London, 27 November 2013 – When it comes to buying a new car, China is creating a new breed of savvy shopper eager to find the best deal. As customers wise up to the saturated market – there are now 379 car brands in China, up from just 64 ten years...

November 2013
Current Account Switching Index: New switching regime sees modest pick-up in current account moves

There has been no dramatic change in overall levels of switching of bank current accounts under the new Switch regime, but just over a third of those who have switched in the past year (35%) moved in the last three months, against 27% in the three...

November 2013
Automotive: Are the wheels coming off for Generation Y?

Falling incomes and soaring motoring costs put the brakes on car ownership for younger consumers London - 25th November 2013 -  Today’s younger consumers are demanding a new model of car ownership, according to new research by TNS, the market leader...

November 2013
僵尸型产品和蚕食型产品正在扼杀消费品的品牌

英国企业损失了数以十亿计的利润 60%的新产品要么无法为企业带来增长、要么只是侵蚀来自本企业现有产品的利润 2013年11月25日 – 全球市场研究咨询机构TNS¹在英国做的一项具有里程碑意义的研究表明,一直以来,企业都在损害自己的业务,因为他们所推出的“僵尸型”和“蚕食型”产品侵蚀了他们的利润。 “僵尸型”产品无法为企业带来长期增长,成为压在企业身上的“固定负载”;而“蚕食型”产品其实就是把使用企业产品组合中其他产品的顾客转移为该产品的顾客,这样它们不仅不能为企业带来营收增长,...

November 2013
Zombie and cannibal products killing consumer brands

Billions in lost profitability for UK companies 60% of new launches are failing to provide growth or eating into companies’ profits from existing products 21 November 2013 – Companies have been damaging their business by launching ‘zombie’ and ‘...

November 2013
Zombie and cannibal products killing consumer brands

Billions in lost profitability for UK companies 60% of new launches are failing to provide growth or eating into companies’ profits from existing products 21 November 2013 – Companies have been damaging their business by launching ‘zombie’ and ‘...

November 2013
TNS宣布两项新人事任命, 意在提升与客户合作的能力

上海: 2013年11月18日 - 全球市场研究咨询机构TNS今天宣布了两项新的人事任命,此两项任命的目的是要进一步加强其与亚太区客户的合作、以为他们的业务增长提供支持。现任TNS澳大利亚执行总监的Jacqui von Hirschberg将调任一个泛亚太区的新角色,担任亚太区区域客户总监;Mandy Tam将加入TNS, 担任亚太区业务发展区域总监。 Jacqui2002加入TNS,曾担任好几个高层职位,包括2011年期间担任TNS澳大利亚代理首席执行官,并领导了TNS客户的一些重要国际项目...

November 2013
TNS boosts client partnership capabilities with two new appointments

London: 14 November, 2013 - Global research consultancy TNS, has today announced two new appointments to enhance its focus on partnering with clients in Asia Pacific to support them in growing their businesses. Jacqui von Hirschberg, currently...

November 2013
Scottish Opinion Monitor: Voters seek more information on economy as Yes vote remains at 25%

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 7th November 2013 – Half of all voters in Scotland want more information on the economy and employment in order to help them decide how to vote in next September...

November 2013
TNS appoints Vishy Rajagopal S. as Regional Director, Operations, Asia Pacific

London: 4 November, 2013 - Global research consultancy TNS, has today announced the appointment of Vishy Rajagopal S. as Regional Director, Operations for Asia Pacific. Vishy, who held the post of Vice President, Operations for TNS India for five...

November 2013
Current Account Switching Index: More than half <br> of bank customers are aware of new switching rules

More than half of adults in Great Britain are now aware of the new rules compelling banks to enable customers to switch their accounts in seven days, according to research by TNS. 2nd November 2013 Although the new SWITCH initiative has not yet...

November 2013
Intelligence Applied Newsletter Special Autumn edition 2013

Intelligence Applied is the home of the latest thinking from TNS, where we discuss the issues impacting our clients, explore what makes people tick and spotlight how these insights can create opportunities for business growth. Download here. In...

October 2013
TNS and ZappiStore launch app to help companies identify growth opportunities and build brand equity

London: 17 October, 2013 - Global research consultancy TNS, has today launched an ‘express’ version of its flagship ConversionModel brand equity tool. ConversionModel Express allows businesses to calculate in a matter of hours exactly where they...

October 2013
TNS携手ZappiStore推出应用软件帮助企业识别增长机会和建立品牌资产

上海: 2013年10月17日 - 全球市场研究咨询机构TNS今天推出了其旗舰品牌资产研究工具ConversionModel Express(ConversionModel特快版)。ConversionModel Express使企业能够在数小时内准确计算出何处存在可以通过改变市场营销战略来夺取的市场份额。 ConversionModel Express是TNS携手线上市场研究平台ZappiStore推出的,它使品牌所有者们能够对消费者行为进行快速的调研、...

October 2013
Scottish Opinion Monitor: Year-to-go publicity <br> fails to shift Scottish opinion on independence

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 9th October 2013 – Year-to-go publicity fails to shift Scottish opinion on independence. Meanwhile, half of those south of the border say they want Scotland to...

October 2013
Current Account Switching Index: Traditional banks <br> lose out as switchers flock towards better rewards

Santander reaps benefits taking 20% of all switchers finds TNS ReportClick to download infographic; scroll down for press release. 3rd October 2013  Leading research organisation TNS has launched its Current Account Switching Index - this monthly...

October 2013
TNS offers insight for growth strategies in consumer payments industry

LONDON – 30 September 2013 - The payments market is in flux, with many consumers overwhelmed by the range of methods on offer from a range of brands from banks, retailers, manufacturers and telecoms. The brands that succeed in this market will be...

October 2013
TNS extends its investment in Enprecis to power automotive insights

London: 26 September, 2013 — TNS, part of Kantar, the data investment management division of WPP (NASDAQ:WPP) today announced a further investment in Enprecis Inc. This extends TNS’s stake in the company following 2012’s initial investment. Founded...

September 2013
The price is wrong: majority say 'Yes' vote will do no good to the economy

Tom Costley analyses exclusive results which reveal 45% of Scots fear the country’s prospects would be worse under independence The TNS BMRB poll on the Scottish economy throws up a number of interesting highlights on what is likely to be the most...

September 2013
Current Account Switching Index: Banks offering rewards gain twice as many customers

TNS RESEARCH FINDS BANKS OFFERING ‘REWARDS’ ARE GAINING TWICE AS MANY CUSTOMERS AS THEY ARE LOSING 13th September 2013And 1 in 4 consumers already aware of the Payments Council Switching Initiative - click to download infographic; scroll down for...

September 2013
TNS secures $85 million Eurobarometer contract

LONDON — 5th September 2013 — TNS has announced today that it has successfully retained an $85 million framework contract with the European Commission and European Parliament, seeing off competition from IPSOS, Gallup and GfK. The contract to...

September 2013
TNS secures $85 million Eurobarometer contract

London: 5 September, 2013 — TNS has announced today that it has successfully retained an $85 million framework contract with the European Commission and European Parliament, seeing off competition from IPSOS, Gallup and GfK. The contract to deliver...

September 2013
TNS成功赢得“欧洲晴雨表”价值八千五百万美元合同

上海: 2013年9月5日 — TNS今天宣布其已成功战胜益普索、盖洛普和捷孚凯等竞争对手、与欧盟委员会和欧洲议会续签了一项价值八千五百万美元的框架合同。 该合同是有史以来签订的最大型、金额最高的研究合同之一,其内容是为欧盟执行其“欧洲晴雨表”系列标准调查项目,价值八千五百万美元,为期四年。今年早些时候TNS已获得“欧洲晴雨表系列定性调查项目”合同,价值两千五百万美元,同样为期四年。 该项“欧洲晴雨表”调查将由TNS民调(TNS Opinion)团队主导,...

September 2013
Scottish Opinion Monitor: <br> Scottish support for independence falls to 25% <br> 3 September 2013

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 3rd September 2013 – Scottish support for independence has fallen to its lowest level this year; a new opinion poll has shown. The TNS BMRB survey of 1,017...

September 2013
Launch of TNS’ Scottish Opinion Monitor

On September 18th 2014, the Scottish people will express their opinions though the ballot box on whether they wish Scotland to remain within the Union which has existed for over 300 years or whether the future lies with Scotland being an independent...

August 2013
TNS Intelligence Applied Newsletter - August

What we now know about the brain and how it stores and retrieves information fundamentally challenges the accepted conventions of the market research industry. From questionnaire design to the creation of more meaningful measures, we can use these...

August 2013
Mobile Loyalty Growth Seminar Findings

Working in partnership with management consultancy BearingPoint, TNS seamlessly integrated insights from its own unrivalled research methodologies – including brand strategy tool ConversionModel and customer satisfaction model TRI*M – with...

August 2013
Mobile Loyalty Growth Seminar Infographic

For the Mobile Loyalty Growth Seminar, TNS UK asked over 4000 consumers about their attitudes and behaviours relating to their mobile phone usage in May 2013. Here is a preview of the results, exploring what drives loyalty within the mobile phone...

August 2013
TNS appoints Michael B. Griffiths as Global Expert in Ethnography and Culture

11 July, 2013 – Leading research consultancy TNS, today announced the appointment of Dr. Michael B. Griffiths as Qualitative Research Director and Global Expert in Ethnography and Culture. Based in Shanghai, Michael will initially report to Anjali...

July 2013
TNS任命Michael B. Griffiths为其全球人类学(Ethnography)和文化研究专家

2013年7月11日 – 世界领先的市场研究咨询机构TNS今天宣布任命Michael B. Griffiths博士为其定性研究总监及全球人类学(Ethnography)和文化研究专家。Michael将常驻上海,并暂时向TNS定性研究亚太区董事总经理Anjali Puri汇报。 Michael加入TNS之前的三年间任职奥美消费者洞察和趋势研究部门资深人类学(Ethnography)总监。 谈到此次聘用,Anjali Puri说道:“我对Michael加入TNS感到非常兴奋。...

July 2013
TNS appoints Nitin Nishandar as Head of Brand & Communication, Asia Pacific

1st July, 2013; SINGAPORE – TNS has appointed Nitin Nishandar as Regional Managing Director for the Brand & Communication practice in Asia Pacific, reporting to Chris Riquier, CEO, Asia Pacific. Based in Singapore, Nitin brings 18 years research...

July 2013
TNS任命Nitin Nishandar为其亚太区品牌与沟通业务领域负责人

2013年7月1日,新加坡 – TNS已任命Nitin Nishandar为其亚太区品牌与沟通业务领域的区域MD,向TNS亚太区首席执行官Chris Riquier汇报。Nitin现常驻新加坡,他拥有18年的研究行业从业经验,其中包括12年在亚洲的研究行业从业经验,这对他将履行的新职会大有裨益。 Chris说道:“Nitin是一位强有力的、以客户为中心的领导者,他拥有帮助我们的客户发展制胜的品牌和沟通战略的丰富经验。我们非常高兴以此次晋升作为对他所作贡献的肯定,...

July 2013
TNS BMRB awarded £17m ‘Understanding Society’ contract

25 June 2013 – Leading specialist social research agency TNS BMRB has been awarded the contract for Understanding Society, the prestigious UK Household Longitudinal Study. The study, funded by the Economic and Social Research Council, is led by the...

June 2013
Growth Seminar - Future of Payments (UK)

There are more ways to pay for your purchases than ever before, with new ways to pay appearing on an almost weekly basis. But do they resonate with the consumer - or just add to the clutter? At the TNS 'Future of Payments' Growth Seminar, we'll...

June 2013
TNS同意收购新华信-中国市场的汽车研究专业公司

2013年5月13日:上海-TNS(北京特恩斯市场研究咨询有限公司),WPP(WPP: NASDAQ)旗下的全球领先的消费者洞察咨询公司,同意收购新华信国际信息咨询(北京)有限公司(Sinotrust Market Research,以下简称新华信)—中国市场领先的市场研究和咨询公司。这一收购有待监管部门批准。 新华信是中国的汽车研究领域的行业领先者。新华信的研究领域包括消费者研究、产品研究、品牌研究、渠道研究以及消费者信息研究。新华信服务一批在行业领先的顶尖公司,其中包括汽车行业的顶尖公司...

May 2013
TNS agrees to acquire automotive specialist, Sinotrust Market Research in China

13 May, 2013; London - TNS, the world's leading consumer insights consultancy and a WPP company (WPP: NASDAQ), has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, subject to regulatory approval...

May 2013
TNS agrees to acquire automotive specialist, Sinotrust Market Research in China

13 May, 2013; London - TNS, the world's leading consumer insights consultancy and a WPP company (WPP: NASDAQ), has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, subject to regulatory approval...

May 2013
TNS and Brandtone announce deal to deliver enhanced research capabilities via mobile

TNS has entered into a one year partnership with leading mobile marketing company, Brandtone, to deliver enhanced research capabilities via mobile in fast-growth markets and enable further development of TNS’s growing portfolio of methods to access...

May 2013
TNS appoints Doug Maclay as Head of TNS’s Qualitative practice, Middle East

07 May, 2013 – Leading research consultancy TNS, today announced the appointment of Doug Maclay as Head of TNS’s Qualitative practice in the Middle East, reporting to Steve Hamilton-Clark, CEO Middle East & North Africa. Doug is a well-known...

May 2013
Mobile is both curse and cure for retailers at risk from showroomers

24 April 2013 – Latest research findings released today by TNS reveal that mobile can play a valuable role in reducing the risk that ‘showrooming’ poses to retailers. ‘Showrooming’, where people visit stores only to test products but buy them later...

April 2013
EU awards TNS its Qualitative Eurobarometer Studies contract

18 March 2013, London - TNS has retained the prestigious Eurobarometer Qualitative studies contract from the European Commission and the European Parliament for another four years. This framework contract represents what is believed to be the world'...

March 2013
TNS opens for business in Myanmar

13 March, 2013 - TNS today received a licence to operate in Myanmar (Burma). TNS has been helping clients to build an understanding of the market since sanctions lifted in 2012, and is now the first international consumer insights consultancy to...

March 2013
TNS 任命Richard Ingleton为新的全球首席执行官

2013年3月8日,上海 - TNS今天宣布原安永合伙人Richard Ingleton为新的全球首席执行官。Richard将在今年7月1日正式接任目前由Kantar集团首席执行官Eric Salama兼任的TNS全球首席执行官的职位。 Richard在过去的5年里负责安永的全球客户业务,而在此之前他负责埃森哲集团的全球营销实务。过去他还在维珍集团(Virgin)和塔塔集团(Tata)服务过。 Kantar集团首席执行官Eric Salama对此说到:“Richard的加入让我感到非常的兴奋...

March 2013
TNS appoints Richard Ingleton as new global CEO

8 March 2013 - TNS has today announced the appointment of Ernst & Young partner, Richard Ingleton as its new CEO. Richard joins the business on 1st July and will take over from Eric Salama who has combined the role with his leadership of Kantar...

March 2013
TNS Intelligence Applied Newsletter - February

Welcome to the first edition of Intelligence Applied for 2013. As we start the year, we are all focused on driving growth for our businesses - and one of the key ways companies expect to deliver this growth is through innovating new products and...

February 2013
TNS appoints new Managing Director to Singapore operation

15 February, 2013 - TNS today announced the appointment of Jon Foged as Managing Director of the company's Singapore business. Originally from New Zealand, Jon has extensive research experience and has been with TNS for more than 10 years, both in...

February 2013
TNS研究揭示中国消费者对中国春节持谨慎乐观的态度

2013年2月5日, 上海 - 全球知名研究咨询机构TNS,最新发布了一项关于中国消费者对中国春节态度和行为的研究。研究发现,中国消费者非常期待庆祝即将到来的春节,并且即使有一些经济上的担忧但仍然对此感到非常兴奋。这项研究的结论已在www.tnscny.com网站以动态趣味的方式呈现。 WPP集团(NASDAQ上市公司)旗下TNS的这项研究访问了5000名来自中国大陆、香港、新加坡、台湾和马来西亚的亚洲消费者,这项研究的数据显示,3/4的亚洲消费者对即将到来的春节持积极乐观的态度,...

February 2013
TNS research reveals a mood of cautious optimism at Chinese New Year

Tuesday, 5 February 2013 - Figures published today by global research consultancy TNS, provide an insight into the mood of the Chinese consumer as they approach Chinese New Year. The findings, available at www.tnscny.com show a desire to celebrate...

February 2013
TNS Appoints Managing Director for Hong Kong

23rd November, 2012 – Leading research consultancy TNS, today announced the appointment of Anita Wong as Managing Director Hong Kong, reporting to Chris Bonsi CEO Greater China.Anita joined TNS in 2010 and has been responsible for new business...

December 2012
TNS Appoints Global Head of Stakeholder Management

27 November, 2012 – Leading research consultancy TNS, today announced the appointment of Mike Everett as Global Head of Stakeholder Management, reporting to Matthew Froggatt, Chief Development Officer. Mike joins TNS from Ipsos where he has held a...

November 2012
TNS Adds a Further Senior Hire to Global Qual Line-up

11 October, 2012 – Leading research consultancy TNS, today announced the appointment of Lyn McGregor as Chief Client Service Director, for TNS’s global Qualitative practice, reporting to Rebecca Wynberg, CEO TNS Qualitative. Lyn joins TNS from...

October 2012
TNS推出能为企业精确识别出增长机会的新研究方法

2012年10月10日 —— 随着TNS领先市场的解决方案ConversionModel的重新设计和推出,世界各地的品牌将比以往更容易精准地找到在日益拥挤、变化频繁的市场环境中成功地使消费者把更大份额的钱花在本品牌身上的方法。 以解决传统的品牌追踪研究方法中的缺陷——这些方法忽略了人们做决策的真正方式——为目的而开发的新版ConversionModel反映了TNS对影响人们对所要购买的品牌的选择的那些具体因素的深层次理解。 TNS行为变化领域首席研究员及ConversionModel...

October 2012
TNS Introduces a New Approach to Accurately Identifying Growth Opportunities for Businesses

4th October, 2012 – Pinpointing how to win a greater share of a customer’s spending in an increasingly crowded and dynamic marketplace has been made easier for brands around the world as TNS unveils a re-engineered version of its market-leading...

October 2012
TNS Introduces a New Approach to Accurately Identifying Growth Opportunities for Businesses

4th October, 2012 – Pinpointing how to win a greater share of a customer’s spending in an increasingly crowded and dynamic marketplace has been made easier for brands around the world as TNS unveils a re-engineered version of its market-leading...

October 2012
TNS Automotive: Car manufacturers pay more attention to SUV/MUV customers

New Delhi, 31 August, 2012 - If you are a SUV or MUV buyer you are likely to get a better experience at the car dealerships, suggests the latest study from TNS Automotive. The Indian car market seems to have awakened to the SUV/MUV segment. Starting...

September 2012
香槟和起泡葡萄酒前程似锦

中国,2012年8月15日 – 根据TNS今天发布的一项新研究结果显示,尽管经济环境严峻,消费者仍然热衷于满足自己对精致美好生活的追求。 “品牌认同效益研究(The Commitment Economy)”是一项独立的全球研究,该研究访问了17个市场的39000名被访者,其研究结果揭示:现有起泡葡萄酒饮用者对起泡葡萄酒花费的增加、以及发展中市场起泡葡萄酒新饮用者的出现,正给此品类的生产商们带来这样的机会:把消费者从他们所喜欢的传统酒精饮料那里吸引过来。...

August 2012
Glittering future for Champagne and sparkling wines

London, 15 August, 2012 – Despite the challenging economic environment, consumers are still keen to indulge their taste for the finer things in life, according to new research released today by TNS. The Commitment Economy, an independent global...

August 2012
Glittering future for Champagne and sparkling wines

London, 15 August, 2012 – Despite the challenging economic environment, consumers are still keen to indulge their taste for the finer things in life, according to new research released today by TNS. The Commitment Economy, an independent global...

August 2012
Glittering future for Champagne and sparkling wines

London, 15 August, 2012 – Despite the challenging economic environment, consumers are still keen to indulge their taste for the finer things in life, according to new research released today by TNS. The Commitment Economy, an independent global...

August 2012
TNS Qualitative signals growth with significant senior appointments

18th July, 2012 – Leading consultancy TNS has signalled the importance it places on qualitative research through a series of senior hires following the appointments of Rebecca Wynberg as CEO and Kristin Sharp COO of TNS Qualitative earlier this year...

July 2012
£7.1bn of grocery spend up for grabs if Waitrose can convert ‘Shallow Shoppers’

London, 16th July, 2012 – Waitrose could gain as much as £7.1bn of new business by courting consumers trapped in unfulfilling relationships with their current food retailer, new research from global consultancy TNS has found. The findings of The...

July 2012
Asian consumers lead the world into banking and buying via mobile

London, 18 June 2012: Mobile Life - using a phone to bank or shop could become the global norm, as Asia’s consumers spearhead adoption thanks to their high trust in mobile technology. World leading research consultancy TNS has found that as many as...

June 2012
TNS extends its reach in Asia Pacific with the opening of an office in Cambodia

June 15, 2012 – Phnom Penh - TNS, the world’s largest custom market research company today announced the opening of the company’s first office in Cambodia, expanding their global footprint to 81 markets globally Chris Riquier, CEO of TNS Asia...

June 2012
TNS strengthens Qualitative practice with key regional hire

London, 21 May, 2012 – TNS has announced the appointment of Radhecka Roy as regional qualitative client leader, APAC. Radhecka, who rejoins TNS from Synovate, takes up this new role in July and will work closely with Rebecca Wynberg, global CEO of...

May 2012
TNS extends Automotive offering with Enprecis partnership

London, 30 April, 2012 – TNS, a Kantar company and part of WPP [NASDAQ:WPPGY] has today announced a partnership with automotive customer experience specialists, Enprecis, to further extend the company’s offering to the industry. The agreement will...

April 2012
The Art of Shopping: How we shop and why we buy

London, 26 April, 2012 – A new book released today sheds light on how we shop, why we make the decisions we do and what prompts our actions. Written by renowned shopper analyst and TNS global consulting director, Siemon Scamell-Katz, ‘The Art of...

April 2012
Two thirds of world’s mobile users signal they want to be found

London, 24 April 2012: Location-based services (LBS) have topped the global league as the mobile feature set to grow the most, after world leading insights consultancy TNS revealed over 60 per cent of those that don’t yet use the service globally...

April 2012
TNS UK appoints new Head of Digital

London - March 23, 2012 – Leading market research agency TNS UK has appointed Joseph Webb as Head of Digital. Previously tasked with running TNS’s award-winning Digital Life study across 60 markets for the past two years, Joe has an excellent...

March 2012
Auto brands must play by new rules to win over Chinese consumers

London, 21st March, 2012 - Following a disappointing year of just 3.5% growth in the world’s car market, global insight company TNS today releases the findings of a new study to help international automotive brands gain a stronger foothold in the...

March 2012
Auto brands must play by new rules to win over Chinese consumers

London, 21st March, 2012 - Following a disappointing year of just 3.5% growth in the world’s car market, global insight company TNS today releases the findings of a new study to help international automotive brands gain a stronger foothold in the...

March 2012
汽车品牌必须实行新规以赢取中国消费者

上海 2012年3月21日 – 继2011年世界汽车市场令人失望的3.5%的增长,全球洞察力公司TNS今天发布一项全新研究结果,以帮助全球和中国本土品牌在竞争激烈的中国汽车市场占得一席之地。 汽车购买路径研究(TAPPS)追踪记录影响消费者购买决策的所有因素,此类对购车过程的实时分析在全球尚属首次。 本次中国市场的研究结果表明,一个弱势的品牌影响力、以及对购买过程的理解不当,正是阻止许多公司在中国这个世界上最大的汽车市场获取成功表现的主要原因。 TNS全球发展总监安迪·特顿说:“...

March 2012
Auto brands must play by new rules to win over Chinese consumers

London, 21st March, 2012 - Following a disappointing year of just 3.5% growth in the world’s car market, global insight company TNS today releases the findings of a new study to help international automotive brands gain a stronger foothold in the...

March 2012
Brands are finding it increasingly difficult to communicate with consumers

London, 8 March 2012. World leading research consultancy TNS today announces a campaign to tackle the growing problem of Information Obesity. Brands are finding it increasingly difficult to communicate with consumers who are being overwhelmed by the...

March 2012
TNS Partners with UNIMER to Extend Capabilities in Central America

UNIMER has 25 years of experience in the region with offices in Costa Rica, El Salvador, Panama, Guatemala, Nicaragua and Honduras. Over 30 professionals draw on their solid knowledge of local culture to develop strategic insights tailored to the...

February 2012
Consumer confidence surges with optimism in the new year: survey

Toronto, January 18, 2012 – Canadian consumers are willing to take a fresh and more optimistic view of the economy and their prospects as we enter 2012, according to the latest consumer confidence survey conducted by TNS Canada. After dropping to 95...

January 2012
TNS appoints Global Director, Brand & Communication

London, 5th January 2012 - TNS has announced the appointment of Franck Sarrazit as Global Director in the company’s Brand & Communication practice. Franck takes up this new role in January 2012 and will report to Rosie Hawkins, Global Head of...

January 2012
Internet addiction sets in, as BRICS countries benefit from online confidence boost

Global report from world's largest research consultancy, TNS, shows most avid internet users are now found in countries like Brazil, Russia, India and China London, Thursday 15th December 2011. Consumers in fast-growth markets are hungry for greater...

December 2011
TNS announces global Qualitative leaderships

London, Thursday, 15th December, 2011 - TNS has announced the appointment of Rebecca Wynberg as CEO of the company’s qualitative business.  Wynberg takes up this new role in January and will work with Luc Rens and Kristin Sharp, who recently joined...

December 2011
Canadians’ consumer confidence halts downward trend but buyers still not in holiday spending mood: survey

TORONTO, November 24, 2011 – After six months of continuous decline, Canadians’ confidence in the economy ticked up very slightly, rising less than a point from 95.2 to 96.0. “This is likely just a statistical blip; certainly not enough to say that...

December 2011
New wave of mobile growth to be driven by women entrepreneurs

- Study across 14 mobile operators in 11 emerging markets concludes that mobile retail channels present opportunity for the advancement of women entrepreneurs - Increased collaboration between stakeholders can boost sales and bring tangible economic...

November 2011
TNS Consolidates Polish Business

London, 15th November 2011 - World-leading research company, TNS will merge its two entities in Poland: TNS OBOP and TNS Pentor. The formal merger is planned for early 2012 and will enable TNS’s clients to benefit from the expertise of both...

November 2011
‘Digital waste’ pollutes the online world as brands fail to listen to what people want

London, Thursday 10 November 2011. Businesses are wasting time and money trying to reach people online without realising many resent big brands invading their social networks – according to findings from a global study launched by today by TNS, a...

November 2011
TNS acquires remaining shares in TNS OBOP in Poland

WPP announces that its wholly-owned operating company, TNS, the world’s largest custom research company, has acquired all of the remaining shares in Osrodek Badania Opinii Publicznej sp.z.o.o. (“TNS OBOP”) from Telewizja Polska S.A., Poland's public...

November 2011
TNS BOOSTS QUALITATIVE BUSINESS WITH THE APPOINTMENT OF A COO

London, Monday 17th October, 2011 - TNS has announced the appointment of Kristin Sharp as COO of the company’s qualitative business. Sharp takes up this new role from mid-October and will work with Luc Rens and the company’s existing qualitative...

October 2011
Canadians’ Consumer Confidence Continues Slide: Survey

TORONTO, October 13, 2011 – Canadians’ confidence in the economy continued its downward slide from last month, and has now dropped for four consecutive months, from its recent high in June of 100.3, to 95.2 in October. The on-going stock market...

October 2011
Biggest ever study of global affluence shows 80% of world's wealthy are still in the west

London, 6th October, 2011: World-leading research company TNS has today unveiled the results of the biggest global study into the attitudes and investment priorities of the affluent - painting a timely picture of wealth, post global recession. While...

October 2011
TNS appoints Mark Kingsbury as global Head of Market Sciences

London, 4th October 2011 - World-leading research company, TNS has announced the appointment of Mark Kingsbury as Global Head of Marketing Sciences. Mark leaves his role at IPSOS to take up this new position from January 2012. In this new role, Mark...

October 2011
TNS and Movirtu release findings that will shape mobile innovation in India, Senegal and Tanzania

London, 21st September, 2011: World-leading research company TNS has completed an in-depth study, commissioned by Movirtu, to build an understanding of the needs and attitudes of the rural poor in Tanzania, India and Senegal. These regions have the...

September 2011
TNS Introduces the TRI*M™ Digital Reputation Manager

London, 20th September, 2011 - TNS, the world’s largest custom research company, today announced the introduction of its TRI*M Digital Reputation Manager, designed to help companies to understand the drivers of reputation in a digital environment...

September 2011
Canadians’ consumer confidence continues to fall in uncertain economic times: survey

TORONTO September 15 2011  – Canadians’ confidence in the economy continued its drop from last month as the economic climate continues to worsen in both Europe and the United States. The TNS Canadian Consumer Confidence Index dropped more than...

September 2011
Esomar Congress 2011

ESOMAR’s 2011 Annual Congress taking place in Amsterdam between 18-21 September. The theme of the conference is to turn the spotlight on the impact and effectiveness of market research in determining the value and profitability of products or...

August 2011
TNS Boosts Thought Leadership Expertise, with the Appointment of Jan Hofmeyr to Senior Global Role

London, 25th August, 2011 – TNS, the world’s largest custom research company, today announced that Jan (Jannie) Hofmeyr will join the company in a senior global thought leadership role. Jannie leaves his current role at Synovate to take up his new...

August 2011
Consumer confidence drops sharply in wake of market turmoil: survey

TORONTO, August 18 2011 - Last week’s turmoil in the stock markets has severely shaken Canadian consumers’ confidence in the economy, causing a significant drop in the TNS Canadian Consumer Confidence Index. After a slight drop in July (in the wake...

August 2011
Bad economic news dampens Canadian consumer confidence: survey

TORONTO July 27 2011 - Canadian consumers’ are no longer showing the optimism of the last three months, as negative reports on employment, continuing high gas prices, the markets, and the yet to be resolved debt crisis have all taken their toll on...

July 2011
TNS survey puts Hong Kong at forefront of expected global tablet sales explosion

Hong Kong, July 25, 2011 – Half of Hong Kong consumers say they are likely to purchase a tablet in this year, according to a recent survey conducted by TNS, a leading consultative market research company. The new TNS study found that 17% of Hong...

July 2011
TNS is awarded EU Contract to Conduct Flash Eurobarometers

London, 25th July 2011 - TNS, the world’s largest custom research company, today announced that it has been awarded the Flash Eurobarometer contract by the European Commission and European Parliament. This is a four year contract, with a potential...

July 2011
TNS survey shows majority of middle market companies view health insurance brokers and agents as valued partners

New York, NY - July 14, 2011 - The importance of health insurance brokers and agents over the next three years -- especially those who specialize in employee health benefits -- will be increasing sharply in the eyes of middle market decision makers...

July 2011
TNS appoints Thailand MD

TNS has appointed Abhijeet Dutta Ray as the Managing Director of Thailand. Abhijeet joins TNS with effect from August, 2011 from Lowe and Partners where he was the Chief Strategy Officer of Lowe Thailand responsible for the Strategic planning team...

July 2011
Five banks gain share among affluent households

New York, NY - July 12, 2011 - In a robust, large-scale study of 4,600 affluent consumers, TNS found five banks that have achieved material organic growth in their affluent customer base over the past two years. All of these had superior performance...

July 2011
ChatterBus offers a flexible and easy way to pose questions and ideas to online consumer.

London, 5th September 2011 - TNS Omnibus has launched ChatterBus - the industry’s first omnibus approach to social community online discussions. ChatterBus offers a flexible and easy way to pose questions and ideas to online consumer groups to...

July 2011
Consumer confidence continues to climb again in June, but we’re not out of the woods yet: survey

TORONTO July 7 2011  - Canadian consumers continue to show increasing signs of optimism about the economy as we head into the summer months, but continuing high gas prices and the recent stock market means we don’t think we’re out of the woods quite...

July 2011
TNS research findings reveal ‘positive uncertainty’ in Egypt as citizens come to terms with their new democracy

United Kingdom, 27 July 2011 – TNS, the world’s largest custom research company, today released the results of the first opinion poll conducted in post-revolution Egypt. The study of over 1,000 Egyptian citizens has unearthed a ‘positive uncertainty...

July 2011