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Going viral is not enough to boost the bottom line, warns TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market...

February 2015

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Going viral is not enough to boost the bottom line, warns TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015