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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media

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Why simply the best isn’t always right

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business. In today’s highly competitive environment, it is essential to understand which customer...

April 2014 | Customer Strategies , TRI*M , Loyalty and new spend , Finance

Latest press releases & events

TNS and Medallia partner to help companies revolutionise their customer experience

London, 14 August 2014 - TNS, the global research consultancy, has entered into partnership with Medallia, the leading software firm in customer experience management (CEM), to help companies become truly customer-centric through a new offering that...

August 2014
Customers defect to competition even when companies perform well

London: 4 June 2014 - More than half of customers are likely to defect to a competitor brand when a product needs updating or their contract expires, according to a new study from global research consultancy TNS. Almost two thirds (60%) of customers...

June 2014