TNS appoints Howard Lax as Head of Customer Strategies discipline where he we will be working directly with clients on developing effective customer strategy programs, improving the existing offer and leading a dedicated team of Customer Strategies experts.
As a generation, Millennials are quickly guiding the food trends seen in the general market. When it comes to what we put into our mouths, where we buy it and how we want it packaged, Millennials and their preferences are leading the way. Brands...
IM offers significant opportunities for brands that successfully move to a content model.
Growth outlook for food and beverage categories appear strong for those who focus on convenience and authenticity according to TNS’s ranking solution, Growth Point.
According to BusinessWave®, TNS’s quarterly commercial market survey of roughly 6,500 businesses, wired voice and data product spending attributable to cable providers rose more than 38%.
Growth outlook in beverage category strong for health and natural flavors according to TNS’s new ranking solution.
Protein-dense and ‘Permissible Indulgence’ snacks show highest potential for growth according to TNS’s Growth Point solution.
Innovation often fails to deliver against increasing expectations. Steve Landis challenges traditional innovation models.
Brands and retailers are forever on the hunt for opportunities that will deliver bottom-line growth. They know that in many categories, growth is becoming increasingly challenging.
TNS’s Phil Maves highlighted Digital Segment Targeting with IHG at the MRMW conference. Read about the collaboration and view the presentation.
TNS’s Lynne Thomson presented with the Bill & Melinda Gates Foundation at the FEI conference. Learn more, and download their presentation.
Super Bowl 2015 advert analysis reveals Budweiser’s ‘Lost Dog’ lacked relevance, casting doubt over its long-term value.